BT Ignite identity design - A proprietary type solution was incorporated with the current BT logo.
Different visual examples were presented to show how the brand could come to life.
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BT Ignite
Telecommunications 2000 - British Telecom created a new business services and solutions division that served customers worldwide. At the time it was a leading provider of managed communications services.
Merianne Molina-Pethers
Senior Creative/Art Director and Brand Graphic Designer
London, United Kingdom