Merianne Molina-Pethers

Art Director and Brand Graphic Designer — Boca Raton, FL

Head Over Heels

Fashion Brand 2007 - Head Over Heels was launched at MICAM Milan in September 2006. An instant success due to its beautiful and contemporary shoe collection and well targeted branding campaign. The main emphasis of the brand lies in vintage design with a contemporary edge and very modern manufacturing techniques. the identity was created to attract the well-heeled young woman that desires to be feminine and gorgeous.

Exhibition show mailer - Notification of launch of Head Over Heels.
Head of Heels identity design - New with a touch of old vintage charm.
Exhibition show mailer - Invitation to buyers for the "The Collections" show in Las Vegas.
Exhibition show mailer - Invitation to buyers for the "The Collections" show in Las Vegas, for spring and summer 2008.
Full Size (highres_width x highres_height)
Web design - Scrolling page with seasons collections.

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