Pharmaceutical branding 2008 - Exhibition graphics
C'elle identity design - Brand creation for product that provides women with the unique opportunity to collect and preserve vital stem cells that can be harvested from the body's menstrual fluid during the menstrual cycle.
Art Direction and Image styling
Art Direction and Image styling
Art Direction and Image styling
Packaging - Original packaging concept.
CD packaging
Distributor communications
Communications overview - There are several audiences for the C'elle product.
Web design - The brand extended from printed materials to web design.
Web design - The brand extended from printed materials to web design.
Web design - The brand extended from printed materials to web design.
Patient communications - A series of four card stands. Encouraging women to think differently.
Patient communications - A series of four card stands. Encouraging women to think differently.
Patient communications - A series of four card stands. Encouraging women to think differently.
Patient communications - A series of four card stands. Encouraging women to think differently.
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C'elle
Pharmaceutical Branding 2008 - This brand was started from scratch from naming right through to design. The main emphasis of the design was to make it accessible to all women, regardless of age or culture and communicate that they had more choices for their own lives than they might have known.
Merianne Molina-Pethers
Senior Creative/Art Director and Brand Graphic Designer
London, United Kingdom