Design professional with extensive experience working with a number of high-profile clients across a variety of different industries including fashion, retail, food and beverage, cosmetics, finance, pharmaceutical and technology.
Experience includes leading clients through the process of brand creation, brand awareness and also re-branding. My job as an art director and
graphic brand designer is to create and maintain the maximum strategically targeted exposure for the client. Previous clients include American Red Cross, Jose Cuervo, Almay, Microsoft, Motorola, Nationwide Insurance, British Telecom, Lucent.
• Design and develop strategically positioned brand awareness
• Create strategic and visual solutions that increase brand value
• Interpret current and future trends in branding, marketing and design
• Progress projects from initial brief through to completion
• Implement effective creative solutions in keeping with brand vision and values
• Art direct and design communication materials and photographic shoots
Great Southern Products
American Red Cross
Head Over Heels
Arnell Group – New York
Designed and directed various brand and advertising explorations for Pepsi, Jose Cuervo, Listerene and ConEdison. Project pace was fast and furious. High pressure design environment working with some of the best clients Arnell had to offer.
AMD Advertising – London
Created modern, forward-thinking property brands, concepts and advertising for mostly new unbuilt developments in London. Communications were specifically targeted towards investors and the raising of financial capital.
Merck Pharmaceutical – Hamburg (Contract Job)
Corporate graphic guidelines already translated to Spanish, needed to be proofed and checked for grammar, punctuation, spelling, correct graphic language and layout consistency.
Founded Limeña Design. Continued working for existing clients while establishing new ones.
Allen International – London and Spain
Lead designer on the re-brand and face-lift of Spain’s second-largest retail distribution group, Grupo Eroski. As a team we worked to combine strategic retail thinking with innovativemdesign to carefully re-position this brand amongst its competitors. Client is based in Spain, all presentations were in Spanish. Translated for colleagues and clients in Spanish and English.
Project consisted of corporate identity, architecture development, in-store graphics, exterior graphics, signage, communications and brand and graphic guidelines.
Interbrand – New York
Working as a strategic creative designer and consultant my primary role was exploration of visual expressions and conceptual ideas that could be translated and be carried through into the market place as brand ideas. Managed creative teams from initial conceptual phase through to final implementation. Worked with mergers, acquisitions, re-brands. Experienced in the strategic execution and understanding of brand architecture. Created and managed entire visual systems: stationery, literature, guidelines, signage, video and presented all phases of brand creation. Led and prepared design focus groups and also have experience in brand audit preparation and interpretation.
Landor Associates – London
Worked as a member of various creative teams as a designer of brand identities. Specialized specifically in the visual exploration of graphical identities and communications of the brand.
London College of Printing and Distributive Trades, London UK
Bachelor of Arts (Hons) – Graphic & Media Design
West Surrey College of Art and Design, Farnham UK
Bachelor of Technology – Art and Design
London College of Printing