Coroflot

Resume

LISA J WILLARD
LisaJayneWillard@gmail.com
www.lisajWillard.com
314.435.6420

Art director & graphic designer
+ Designer for print, Web, POP, direct response, sales promotion, collateral, interactive and more.
+ Experienced in development of marketing communications, and strategic branding campaigns.
+ Excellent presentation and communication skills.
+ Previous integral roles in new business acquisition.
+ Highly skilled at management and art direction of photoshoots, and working with outside vendors.
+ Copy writer for ads, marketing and new business proposals.
+ High-end print production and press-check skills.
+ Recipient of multiple industry awards including Echo, Arrow, Addy, Caples, TAM and Bronze Quill.


Experience

Freelance Art Director + SoloCreative + 2000 - present
Create strategic advertising and marketing programs to help companies grow their business, sell products and fundraise millions of dollars. Communications include website development, banner ads, email marketing, annual reports, brochures, direct marketing, corporate identity, catalogs and more. Partner with clients to translate strategy into visually inspiring communications to connect with their audiences. Extensive knowledge of budgets, print production and photo shoot coordination and supervison. Marketing consultant for new business development- — including written proposals, concepting and designing creative materials and client presentations.

Clients: ?AT&T, AVDLM, Comcast, Duke Energy, Duke Manufacturing, Emerson Motors, Express Scripts, Graybar, Hager, Life Uniforms, Panera Bread, SBC, Siteman Cancer Center, St. Alexius Hospital, Zimmer


Associate Creative Director / Art Director + Meridian Direct + 1998 - 2000
Managed and directed a department of graphic designers, art directors and writers to achieve and surpass business objectives while ?upholding client brand, strategy and message for each program or project. Maintained creative excellence from strategy through execution and production. Creative liaison and contact for clients and agency staff. Maintained project budgets and production schedules. Concepts, design and development of direct marketing programs, collateral materials, integrated travel incentive promotions and interactive websites. Had extensive involvement with new business development and presentations, and acquisition of clients and new business.

Clients: Chase Bank, CibaVision, Compaq, Domino’s Pizza, Girl Scouts of America, RalstonPurina, Schwan’s, Sony, YWCA


Creative Supervisor / Senior Art Director + DMW Worldwide (Dimac Direct) + 1997 - 1998
Directed creative teams in strategic development of advertising, promotions, direct mail, logos, branding, package design, websites and interactive CDs for Fortune 100 clients. Created branding, marketing programs, collateral materials and product development for financial services, credit cards, telecomm, non-profit and retail. Managed and implemented budgets. Oversaw high-end print production and press checks. Organized and produced many product and lifestyle photo shoots. Worked closely with sales to develop and presented new ?business presentations.

Clients: American Express, AT&T, Hallmark, Marriott, NationsBank, Partner’s First Bank, St. Louis Zoo, Toys ‘R Us, USA Today


Senior Art Director + DMB&B (Clarion Direct) + 1996 - 1997
Managed creative teams in the development of collateral materials, direct marketing programs and direct response television. Designed direct marketing programs, and branded advertising campaigns. Directed and supervised photo shoots, monitored and controlled budgets, and managed print production and press checks. Developed and presented new business pitches. Member of group that created and implemented the internal company belief system of speaking to consumers and influencing behavior through marketing and advertising.

Clients: ?Citibank Diners Club, SouthwesternBell, TWA


Teacher + Southwestern Illinois College + 1991-1992
Taught Advertising Design I, II & III. Instructed students in the principles of advertising and graphic design basics. Projects ranged from logo design to full marketing plans, hands-on layouts and typography lettering.


Freelance Art Director + SoloCreative + 1991-1996
Designed and developed advertising and marketing programs. New business acquisition presentations. Other services included concepts, art direction and design of direct, print, collateral and marketing materials. Coordinated and monitored budgets. Managed high-end ?pre-press and large-run print production and press-check supervision.

Clients: ?American Red Cross, AT&T, Blockbuster, Ciba-Geigy, Dimac Direct, George Gallup Foundation, Grizzard Advertising, Mitre Soccer, Partner’s First Bank, Sheriff’s Association, United Way


Art Director + DMB&B (SRH Direct Marketing) + 1989-1991
Graphic designer and art director for concepts, layouts and print production including direct marketing advertising campaigns that ?interacted with print and other media, branding and new business acquisition.

Clients: Harvey’s Bristol Cream, SeaWorld, SouthwesternBell, TWA


Education
Bachelor of Arts in Fine Art, Southern Illinois University / 1985
Associate of Arts in Fine Art, Southwestern Illinois College / 1983


Skills
InDesign CS2-CS5
Illustrator CS2-CS5
Photoshop CS2-CS5
Dreamweaver CS5
Fireworks CS5
Flash CS5?

Interests
Yoga (instructor), running (working on my 5K), photography, blogging, vegetarian cooking, writing, reading, tap dancing, musical theatre