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Production Coordinator, Graphic Designer and Marketing Assistant
2008 - 2011 (3 years)
Designed performance and sales tools, brochures, white papers, newsletters, and presentations for the marketing and sales departments to distribute to financial advisers, institutional investors and shareholders. Designed corporate ads and sponsorship promotions for print and web, transit cards, table tops, invitations and signage interfaced with advertisers to ensure proper dimensions, formats and delivery before deadline. Designed banners, ads and digital landing page elements in collaboration with the web designer. Created brand style guide for reference and distribution to design vendors monitored and corrected files created by agencies or freelance designers for brand standards built and grew brand image library. Developed templates and created style sheets for various creative products according to brand standards. Managed print projects and effectively trafficked project workflow through the marketing department collaborated with project managers, writers, editors, artists, lawyers and vendors from inception to delivery. Maintained progress spreadsheets and vendor billing analyzed reports for trends in order to recommend and implement time and cost-saving efficiencies.
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Production Manager, Advertising Traffic Coordinator
2007 - 2008 (1 year)
Project managed pre- and post-press production of bi-monthly magazine, association marketing and outreach products and books/manuals prepared project schedules and ensured deadlines were met. Trafficked ads for 3 publications, maintained advertising database, generated reports and invoices. Proposed and implemented solutions to improve print production and advertising workflow.
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Magazine and Advertising Creation
College Park, MD
1994 - 2005 (11 years)
Executed all aspects of design, layout and digital prepress file preparation of covers, features, columns, special sections, ads, direct mail and collateral materials. Circulated materials to editors, freelancers, advertisers and printers through the production cycle to maintain deadlines monitored files for formatting accuracy and color quality. Assisted editorial and advertising departments with copyediting and proofreading composed advertising and direct mail copy updated media kits Print Media Production. Created the production schedule of all print projects and ensured that deadlines were met by communicating with all staff and vendors involved. Collected and preflighted all materials for submission to the printer and communicated all instructions to ensure a proper print job. Performed press checks to ensure highest quality output. Oversaw art and production department budget, produced and reviewed all invoices for accuracy proposed and implemented cost-saving solutions. Supervised advertising department by ensuring submitted materials conformed to printers' specifications.