I am probably the most entrepreneurial-minded Creative Director you will ever meet! I am a hands-on connoisseur of clever design and a stickler for craftsmanship (both design-wise and intellectually). I thrive on the strategic aspects of positioning a brand as much as the creative. I am a true blend of creative and analytical thinking; and tenacious in anything I pursue.

Work Samples

  • Lizanne Webb: Packaging - Beauty

  • Lizanne Webb: Packaging

Work History

  • Interactive Creative Director (Consulting)

    • MogulWorx
    • Feb 2011 - Present (5 years 10 months)

    Creating interfaces for games, social sharing and custom financial mobile applications.
    + Creating unique branding.
    + Creating/determining functionality and user interaction.
    + Collaborating with both domestic and foreign programmers.
    + Occasionally working with clients where their brand would be featured.
    + Titles for HayHouse, Jack Canfield and others.
    + Multiple projects, mobile, software and marketing were handled simultaneously with multiple teams; some domestic and some, foreign.

  • Creative Director (Consulting)

    • Trade Navigator
    • Colorado Springs, CO
    • Aug 2010 - Present (6 years 4 months)

    Responsible for marketing graphics and communications.
    + Created HTML emails and campaign graphics.
    + Print collateral.
    + Overhauled user interfaces for several programs (Options Explorer, Options Navigator, CattleGator).
    + Instructional video production.
    + Trademark and copyright filings.

  • Creative Director (Consulting)

    • Innovation Protocol
    • Los Angeles, CA
    • Feb 2010 - Present (6 years 10 months)

    Art Direction and Marketing Concepts
    Brochures, web branding/repositioning, corporate collateral and medical brochures.
    Major online rebranding project for PayPal.
    BRANDS INCLUDE: PayPal, Bioness, Korn Ferry, Medtronic, Aptus Games, MedLegal, Synagro

  • Creative Director

    Very focused relationships with highly entrepreneurial clients seeking to get their products seen by nationwide audiences and, see significant ROI. Full 360 creative services and brand management were provided.
    + Developing new brands and updating older brands for clients. Competitive and positioning research. Identity design.
    + Original packaging designs and concepts for foods, beverages, toys, cosmeceuticals, apparel along with needed packaging engineering. I also provided final press-ready files and coordinated with printers and bottling companies to assure best outcomes.
    + Mobile app GUIs and program architecture.
    + Website development. Most recent clients requesting sites built on a WordPress platform. This includes full SEO implementation.
    + Partnered with other creative agencies to help them fulfill creative services not supported by their staffs.
    + Packaged products were sold at Whole Foods, Costco, Target, BevMo among others.

  • Creative Director (Consulting)

    • Schwartz-Olcott Imports
    • Jan 2005 - Nov 2012 (7 years 10 months)

    Branding, Art Direction and Marketing Concepts
    Identity
    Label (packaging) designs.
    Ad designs. Point-of-Purchase. Presentations
    BRANDS INCLUDE: Oops Wines, Barking Sheep Wines

  • Creative Director (Consulting)

    • Sewall Road Partners
    • New York, NY
    • Jan 2006 - Nov 2012 (6 years 10 months)

    Branding, Art Direction and Marketing Concepts
    Identity
    Label (packaging) designs.
    Ad designs. Point-of-Purchase. Presentations
    BRANDS INCLUDE: SPUD Vodka, Lorraine Bracco Wines, Tequila Brand (TBA - in progress)

  • Creative Director / Manager, Creative Services

    • Brand Sense Partners
    • May 2005 - Jan 2009 (3 years 8 months)

    Creative Direction: Responsible for brand extension strategy and development, product design (used as product inspiration for potential licensees of our managed brands), and creation of all presentations, brand packaging, style guides, logos and new identity systems. Projects include product design and inspiration, retail display renderings, presentation design, identity design & systems, collateral for both Brand Sense and our clients, market research, internet design, print management, product development, branding strategy, photography, pre-press and online distribution of brand assets.

    BRANDS INCLUDE: Marriott, CatCora, Jo Frost, MGM, Chuck Norris, Halle Berry, Sheryl Crow, EA Games, Thermos, Britney Spears, Dodge, Hamilton Beach/Proctor Silex, American Museum of Natural History ... + many others

  • Creative Director

    • Harp Advertising & Interactive
    • Oct 2002 - May 2005 (2 years 7 months)

    Creative Direction: Responsible for design and copy of all agency work. Lead client presentations, brand building sessions and managed (AE) about half of all projects from start to finish. Projects ranged from direct mail, to web site redesigns and builds, to presentation materials and collateral. About half of all work was for the internet (web sites, emails, SEO, and user interface design). Helped create several corporate web sites and an online survey system.
    Additional responsibilities: estimating, pre-press production, hi-end photo retouching, and media planning and buying.

    BRANDS INCLUDE: illy caffe, Bekins, Cimco Telecommunications, Blyth Home Scents (Colonial at HOME), Allmetal Corporation, Mpower Group, Bekins, CapturePoint Payment Solutions

  • Senior Art Director & Production Manager

    • Charron, Schwartz & Partners
    • May 1998 - Oct 2002 (4 years 5 months)

    Art Direction: Design of collateral pieces and art for print, outdoor and internet advertising, as well as VNRs.
    Internet Designer: Design, layout and production of new web sites and associated graphics.

    Sites included: pernod-us.com, Go4Less.com, 1France.com, Luxury4Less.com and videosourcenews.com

    Additional responsibilities: print buying and coordination, production finalization, hi-end retouching, budgeting and estimating. I was also the final QC evaluator, making changes in ads and collateral as necessary - coordinating with the agency principles to deliver flawless work (kerning, image adjustments, color adjustments .. etc.). I learned and applied new internet technologies and advised as to internet marketing strategies - including site traffic analysis relative to marketing efforts and phone response hours for e-commerce and promotions.

    BRANDS INCLUDE: ABC News, WestPoint Stevens (Martex), Austin Nichols, Imperial Home Decor Group, Russ Berrie, Doral Hotels & Resorts, Meristar, www.Go4Less.com, www.1France.com, www.Luxury4Less.com

  • Art Director, Pre-Press Manager and Retoucher

    • Color Graphic Press
    • Jun 1994 - May 1998 (3 years 11 months)

    Third generation printing and design shop with hi-end presses.
    + Worked with clients (Bulova, Armitron, and others) to design and produce professional retail catalogs, sell sheets and collateral.
    + Hi-end photo editing; predominantly jewelry, watches and cosmetics requiring specific color matching on press.
    + Management of pre-press department. We became the go-to shop for designers on windows platforms needing proper Postscript processing of their files. Clients were referred to us by both Scitex and Corel as of the result of my Postscript conversion skills.

  • Art Director: Marketing, Packaging and GUI

    • Interactive Publishing Corporation
    • May 1993 - May 1994 (1 year)

    Early interactive CD education and entertainment producer.
    + Designed and created unique graphical user interfaces.
    + Retail and OEM packaging design.

Education

  • Santa Monica College

    • Date TBD / Psychology
    • 2010 - Currently Enrolled

    This is a study in progress. I have completed 11 courses (more than the curriculum requires) and maintain an "A" average. Much of the study includes matters of social psychology - including the psychological origins of marketing and advertising.

  • SUNY Buffalo

    • BA Architecture
    • 1983 - 1987

    Additional Graduate Level Studies: Historic Preservation & Adaptive Reuse, Building Process Management, Land Planning Law // Additional Undergraduate Studies: Advanced Set Design, Communications Design, Real Estate // Took part in the Experimental CAD Lab in which we programmed early raster and vector-based CAD software.

  • St. Bonaventure University

    • Transferred Physics
    • 1982 - 1983

    Additional Undergraduate Studies: Computer Programming (Pascal, Fortran, Cobol)

  • Nazareth College

    • Concurrent with High School General Studies
    • 1980 - 1982

    Undergraduate level courses in: Biology, Chemistry, English, Physics, History, and Calculus 60 credits completed prior to graduating from high school.

Specialties

Affiliations

AIGA, GAG, Freelancers Union

Awards

Dimensional Illustrators Award: 1990 George Eastman Museum Annual Photography Competition: Child Photography category, First Place

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