- + Follow
Creative Director / Brand Developer / Packaging
Los Angeles / New York, NY
Los Angeles / New York, NY
I am probably the most entrepreneurial-minded Creative Director you will ever meet! I am a hands-on connoisseur of clever design and a stickler for craftsmanship (both design-wise and intellectually). I thrive on the strategic aspects of positioning a brand as much as the creative. I am a true blend of creative and analytical thinking; and tenacious in anything I pursue.
Lizanne Webb: Various Indentity (Logos)
Lizanne Webb: Packaging
Lizanne Webb: Packaging - Beauty
EXPERTISE : : . . Advertising Branding & Identity Marketing Research and Strategy Packaging [including structural design and mechanicals] Websites, Mobile and Online App Design . . . SKILLS : : . . + Adobe CS6 Design Premium (InDesign, Illustrator, Photoshop, Acrobat 9, Dreamweaver, Flash) + Copywriting + Powerpoint + Client management + Presentations + Sourcing and Price Negotiations + Media Planning + Brand Management + Brand Strategy + Brand Development + Identity Creation + Extensive Printing and Pre-press Production + Hi-End Photo Retouching + Photography . . . EXPERIENCE : : . . Present STRUCTURE [Advertising & Branding Consulting] | Los Angeles / Colorado Springs / New York / Sarasota / Montreal Position: CREATIVE DIRECTOR Art Direction and Marketing Concepts: Catalogs, 3-dimensional pieces, corporate id and internet work. Work involves design, production, and press approvals. CLIENTS INCLUDE: After Dark Films, Shriekfest, Atkins, Upstate Ford Dealers Association, Victoria Varga Jewelry, Oster Style, ShangriLa Furniture, Owens & Kim, LLC (DNC training) CLIENTS : : . . Century Wellness Center | Century City, CA Consulting Marketing Director and Practice Admin. Responsible for client and public relations and communications. This is both a conventional practice and concierge practice. I was also highly involved in advancing the technology used within the practice for all those communications as well as being the admin for their EHR system. Mogulworx | Colorado Springs, CO Mogulworx is an app forge and developer of mobile communications and push services for businesses. I designed app branding, interfaces, app architecture and supporting sites (all Wordpress based). Trade Navigator (Genesis Financial Technologies) | Colorado Springs, CO Consulting Marketing Director and Creative Director: Realigning and reworking the brand, establishing trademarks, copyrights and patents, reworking of competitive pricing structure, Creation and building of new website. Buzztone/VWalls | Los Angeles, CA Internet GUI Concepting and Design: Concept and design of unique plug-in tools for sites that incorporate multiple site aggregators and extensive share options. We are creating new ways to work with various social media platforms, particularly Facebook. CLIENTS INCLUDE: Hallmark Channel, TOMS Shoes, Martha Stewart, We Are The World, PHISH Sewall Road Partnership | New York, NY Art Direction and Marketing Concepts: Logo and label designs. Presentations Promotional Concepting CLIENTS INCLUDE: Lorraine Bracco Wines, Tequila Brand (TBA - in progress) Innovation Protocol | Los Angeles, CA Art Direction and Marketing Concepts: Brochures, web branding/repositioning, corporate collateral and medical brochures. We just wrapped a major online rebranding project for PayPal that will unfold over the next 18 months. CLIENTS INCLUDE: PayPal, Bioness, Korn Ferry, Medtronic, Aptus Games, MedLegal Schwartz-Olcott Imports (SOI Wines) | New York, NY Art Direction and Marketing Concepts: Logo and label designs. Ad designs. Point-of-Purchase. Presentations CLIENTS INCLUDE: Oops Wines, Barking Sheep Wines . . . PAST WORK : : . . Brand Sense Partners | Los Angeles, CA Position: CREATIVE DIRECTOR / MANAGER, CREATIVE SERVICES Creative Direction: Responsible for brand extension strategy and development, product design (used as product inspiration for potential licensees of our managed brands), and creation of all presentations, brand packaging, style guides, logos and new identity systems. Projects include product design and inspiration, retail display renderings, presentation design, identity design & systems, collateral for both Brand Sense and our clients, market research, internet design, print management, product development, branding strategy, photography, pre-press and online distribution of brand assets. CLIENTS INCLUDE: Marriott, CatCora, Jo Frost, MGM, Chuck Norris, Halle Berry, Sheryl Crow, EA Games, Thermos, Britney Spears, Dodge, Hamilton Beach/Proctor Silex, American Museum of Natural History Harp Advertising and Interactive | Oak Brook, IL Position: CREATIVE DIRECTOR Creative Direction: Responsible for design and copy of all agency work. Lead client presentations, brand building sessions and managed (AE) about half of all projects from start to finish. Projects ranged from direct mail, to web site redesigns and builds, to presentation materials and collateral. About half of all work was for the internet (web sites, emails, SEO, and user interface design). Helped create several corporate web sites and an online survey system. Additional responsibilities: pre-press production, hi-end photo retouching, and media planning and buying. CLIENTS INCLUDE: illy caffe, Bekins, Cimco Telecommunications, Blyth Home Scents (Colonial at HOME), Allmetal Corporation, Mpower Group, Bekins, CapturePoint Payment Solutions Charron, Schwartz & Partners Advertising | New York, NY Position: SENIOR ART DIRECTOR and PRODUCTION MANAGER Art Direction: Design of collateral pieces and art for print, outdoor and internet advertising, as well as VNRs. Internet Designer: Design, layout and production of new web sites and associated graphics. Sites included: pernod-us.com, Go4Less.com, 1France.com, Luxury4Less.com and videosourcenews.com Additional responsibilities: print buying and coordination, production finalization, hi-end retouching, budgeting and estimating. I was also the final QC evaluator, making changes in ads and collateral as necessary - coordinating with the agency principles to deliver flawless work (kerning, image adjustments, color adjustments .. etc.). I learned and applied new internet technologies and advised as to internet marketing strategies - including site traffic analysis relative to marketing efforts and phone response hours for ecommerce and promotions. CLIENTS INCLUDE: ABC News, WestPoint Stevens (Martex), Austin Nichols, Imperial Home Decor Group, Russ Berrie, Doral Hotels & Resorts, Meristar, www.Go4Less.com, www.1France.com, www.Luxury4Less.com ALSO ... Thebault DI / L.P. Thebault | Parsippany, NJ Position: SENIOR PRE-PRESS MANAGER Color Graphic Press | New York, NY Position: CATALOG ART DIRECTOR, PRE-PRESS MANAGER and HI-END PHOTO RETOUCHER InterActive Publishing Corporation | Spring Valley, NY Position: SALES, PACKAGING & INTERACTIVE ART DIRECTOR Dawning Technologies, Inc. | Fairport, NY Position: ART DIRECTOR & TECHNICAL WRITER RG&E GINNA Nuclear Station - Training Center East | Ontario, NY Position: ART DIRECTOR & TRAINING PUBLICATIONS MANAGER . . . EDUCATION : : . . Santa Monica College | Psychology SUNY at Buffalo | BS Architecture Program Additional Graduate Level Studies: Historic Preservation & Adaptive Reuse, Building Process Management, Land Planning Law || Additional Undergraduate Studies: Advanced Set Design, Communications Design, Real Estate St. Bonaventure University | Physics Major Additional Undergraduate Studies: Computer Programming (Pascal, Fortran, Cobol) Nazareth College High School | College Credit/Advanced Placement Program Undergraduate level courses in: Biology, Chemistry, English, Physics, History, and Calculus 60 credits completed prior to graduating from high school.
State University of New York at Buffalo - Architecture Santa Monica College - Psychology St. Bonaventure University - Physics