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Creative Director / Brand Developer / Packaging
Los Angeles / New York, NY
I am probably the most entrepreneurial-minded Creative Director you will ever meet! I am a hands-on connoisseur of clever design and a stickler for craftsmanship (both design-wise and intellectually). I thrive on the strategic aspects of positioning a brand as much as the creative. I am a true blend of creative and analytical thinking; and tenacious in anything I pursue.
Lizanne Webb: Various Indentity (Logos)
Lizanne Webb: Packaging
Lizanne Webb: Packaging - Beauty
EXPERIENCE : : . .
STRUCTURE | Los Angeles / San Francisco / New York / Sarasota / Montreal
Position: CREATIVE DIRECTOR
Creative Direction and Marketing Concepts: Branding, identity, packaging, print management, licensing, trademark consulting. Design through productions of catalogs, 3-dimensional pieces, corporate id and, more recently, websites. Work involves design for customer, production, and press approvals. Complete campaign and project management.
CLIENTS INCLUDE: After Dark Films, Shriekfest, Atkins, Upstate Ford Dealers Association, Victoria Varga Jewelry, Oster Style, ShangriLa Furniture, Owens & Kim, LLC (DNC training)
June 2012 – Present
Kobrand | Westchester, NY
Designing packaging for new brands and refining details on existing brands. Very knowledgeable of TTB rules and compliance. Traditional bottle, wine-in-a-box, wine pouch.
July 2010 – Present
Trade Navigator (Genesis Financial Technologies) | Colorado Springs, CO
Consulting Marketing Director and Creative Director: Realigning and reworking the brand, establishing new trademarks, copyrights and patents, reworking of competitive pricing structure, Creation and building of new website. Marketing materials and advertising (on and offline) Design, strategy and production of product video.
October 2009 – Present
Buzztone / Vwalls | Los Angeles, CA
Internet GUI Concepting and Design: Concept and design of unique plug-in tools for sites that incorporate multiple site aggregators and extensive social sharing options.
2007 – Present
Sewall Road Partnership | New York, NY
Art Direction and Marketing Concepts: Logo and label designs. Presentations Promotional Concepting
CLIENTS INCLUDE: Lorraine Bracco Wines, Tequila Brand (TBA - in progress)
February 2008 – Present
Innovation Protocol | Los Angeles, CA
Art Direction and Marketing Concepts: Brochures, web branding/repositioning, corporate collateral and medical brochures. We just wrapped a major online rebranding project for PayPal that will unfold over the next 18 months.
CLIENTS INCLUDE: PayPal, Bioness, Korn Ferry, Aptus Games, Synagro, Center for Civic Mediation
2005 – Present
Schwartz-Olcott Imports (SOI Wines) | New York, NY
Art Direction and Marketing Concepts: Logo and label designs. Ad designs. Point-of-Purchase. Presentations
CLIENTS INCLUDE: Oops Wines, Barking Sheep Wines, “it” wines, SPUD Vodka
06/05 – 01/09
Brand Sense Partners | Los Angeles, CA
Position: CREATIVE DIRECTOR / MANAGER, CREATIVE SERVICES
Creative Direction: Responsible for brand extension strategy and development, product design (used as product inspiration for potential licensees of our managed brands), and creation of all presentations, brand packaging, style guides, logos and new identity systems. Projects include product design and inspiration, retail display renderings, presentation design, identity design & systems, collateral for both Brand Sense and our clients, market research, internet design, print management, product development, branding strategy, photography, pre-press and online distribution of brand assets.
CLIENTS INCLUDE: Marriott, CatCora, Jo Frost, MGM, Chuck Norris, Halle Berry, Sheryl Crow, EA Games, Thermos, Britney Spears, Dodge, Hamilton Beach/Proctor Silex, American Museum of Natural History
10/02 - 06/04
Harp Advertising and Interactive | Oak Brook, IL
Position: CREATIVE DIRECTOR
Creative Direction: Responsible for design and copy of all agency work. Lead client presentations, brand building sessions and managed (AE) about half of all projects from start to finish. Projects ranged from direct mail, to web site redesigns and builds, to presentation materials and collateral. About half of all work was for the internet (web sites, emails, SEO, and user interface design). Helped create several corporate web sites and an online survey system.
Additional responsibilities: pre-press production, hi-end photo retouching, and media planning and buying.
CLIENTS INCLUDE: illy caffe, Bekins, Cimco Telecommunications, Blyth Home Scents (Colonial at HOME), Allmetal Corporation, Mpower Group, Bekins, CapturePoint Payment Solutions
05/98 - 10/02
Charron, Schwartz & Partners Advertising | New York, NY
Position: SENIOR ART DIRECTOR and PRODUCTION MANAGER
Art Direction: Design of collateral pieces and art for print, outdoor and internet advertising, as well as VNRs.
Internet Designer: Design, layout and production of new web sites and associated graphics.
Sites included: pernod-us.com, Go4Less.com, 1France.com, Luxury4Less.com and videosourcenews.com
Additional responsibilities: print buying and coordination, production finalization, hi-end retouching, budgeting and estimating. I was also the final QC evaluator, making changes in ads and collateral as necessary - coordinating with the agency principles to deliver flawless work (kerning, image adjustments, color adjustments .. etc.). I learned and applied new internet technologies and advised as to internet marketing strategies - including site traffic analysis relative to marketing efforts and phone response hours for ecommerce and promotions.
CLIENTS INCLUDE: ABC News, WestPoint Stevens (Martex), Austin Nichols, Imperial Home Decor Group, Russ Berrie, Doral Hotels & Resorts, Meristar, www.Go4Less.com, www.1France.com, www.Luxury4Less.com
05/97 - 05/98
Thebault DI / L.P. Thebault | Parsippany, NJ
Position: SENIOR PRE-PRESS MANAGER
05/94 - 05/97
Color Graphic Press | New York, NY
Position: CATALOG ART DIRECTOR, PRE-PRESS MANAGER and HI-END PHOTO RETOUCHER
05/93 - 05/94
InterActive Publishing Corporation | Spring Valley, NY
Position: SALES, PACKAGING & INTERACTIVE ART DIRECTOR
SKILLS : : . .
+ Adobe CS5.5 Master (InDesign, Illustrator, Photoshop, Acrobat 9, Dreamweaver)
+ Hi-End Photo Retouching
+ Photography [Canon EOS 20D and 5D Mark II]
+ Print Management
+ Extensive Printing and Pre-press Production
+ Internet [websites, social marketing, online advertising]
+ Presentations [Powerpoint]
+ Sourcing and Price Negotiations
+ Media Planning
+ Brand Management
+ Brand Strategy
+ Brand Development
+ Identity Creation
MAJOR CLIENT EXPERIENCE : : . .
Buzztone / VWalls
STP (vintage branding)
SOI Wines [(oops) wines & Barking Sheep Wines]
AvoSant / AvoProgres / AvoReves
Jacob’s Creek Wine
Wyndham Estate Wine
Sheryl Crow / Bootheel Trading Co.
Hamilton Beach/Proctor Silex
CatCora (the Iron Chef)
Smoke (Tony Stewart's Brand)
Loj (restaurant no longer in business)
Gothspace (in LIVE Beta now)
ABC News VideoSource
Meristar Hotels & Resorts
American Museum of Natural History / OLogy
Elizabeth Arden (for soft goods lines)
Electronic Arts (The Sims)
Upstate Ford Dealers Assoc.
Tegave Mexican Grill
Too Good (food brand concept for Jenny McCarthy)
WestPoint Stevens / Martex
Zohreh Uomo (Manhattan)
Dean & Deluca
Canon / RegalTex
Nanny Jo (retail brand name for The Super Nanny)
Lorraine Bracco Wines (in progress now)
MY WORK ONLINE : : . .
NETWORKING : : . .
State University of New York at Buffalo - Architecture
Santa Monica College - Psychology
St. Bonaventure University - Physics