Direct mail postcards -- concept, design, edit - After determining message and gathering details, I organized the pertinent information, wrote and edited headlines and copy, then designed a layout that spoke to the audience and highlighted vital information. Email invitations, online ads, and webpages supplemented the direct mailing effort.
Direct mail postcard -- concept, design, edit - This postcard promotes the cost savings of using Emdat. I organized the pertinent information, wrote and edited copy, then designed a layout that spoke to the audience and highlighted vital information.
Direct Mail -- concept, design, writing - CINN hosted an event that taught physicians how to work with the press. I organized information and highlighted key points in the design.
Direct mail/flyer -- concept, design - Brainstorm is an annual neuroscience symposium for hospital and physician practice administrators. Supplied only with the name of the conference, I provided the look and graphic elements.
Direct mail/flyer -- concept, design, edit - NOHC hosted an educational event on football safety for coaches and parents of athletes. I used football lingo for the event title and graphic elements from the sport to effectively communicate the theme and entice attendees. Email invitations, online ads, and webpages supplemented the direct mailing effort.
Direct mail flyer -- concept, design, edit - In this self-mailing invitation for The CINN Foundation's annual walk for brain tumor research, I edited rough copy and decided to organize the vital information into an easy-to-understand and enticing layout -- four reasons, four ways. Email invitations, online ads, and webpages supplemented the direct mailing effort. A donor contributed a logo design, but it wasn't suitable for mass reproduction. I altered the logo
Logo and promotional flyers -- concept, write, design - I chose a layout that not only highlights the photography, but also wrote copy that spoke to the target audience.
Flyers, evites, posters -- concept and design - The Gage, a popular gastropub in Chicago, frequently promotes special events and services with email invitations, check flyers and posters. I organize information, edit or supply text, and design the pieces.
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Direct Mailers and Flyers
Laura Lowe
Marketing Communications and Graphic Design Madison, WI