Laura Lowe

Successfully advertise services and products and strengthen corporate brand identities by applying cohesive client branding images and messages in media and print presentations. Write, edit, and design concise marketing collaterals. Seamlessly manage and develop multiple design projects.
DELIVERED RESULTS:
▪ Devise, construct and fulfill internal communications to network of resellers and clients promoting best business practices and illustrating software capabilities
▪ Promote company services and achievements by authoring and distributing press releases, white papers, advertorials, blog entries and social media posts
▪ Support sales efforts with creation of high-impact copy and graphics on promotional flyers, emails, ads and trade show booths
▪ Compose script for product education video; steer artwork, voiceover and editing execution to fulfillment
▪ Track success of marketing efforts — SEO and social media analytics combined with CRM software
▪ Generated high-powered direct mail campaign that attracted prospective transcription company clientele. Formulated and prepared media content, authored sales letters, coordinated mailing lists, and executed distribution.
▪ Created annual User Group Conference logo and produced related collateral material. Strengthened conference brand by developing eye-catching and informative email invitations, web pages, and conference materials.

Create exciting and strategic seasonal consumer advertisements for two popular restaurants. Generate persuasive text and sophisticated designs to highlight promotional messages in check flyers, email invitations, and posters.

Directed design initiatives and marketing communications for this large neurosurgical practice and specialty hospital. Effectively promoted physician events and services by creating compelling print and web collaterals. Successfully executed comprehensive marketing communication campaigns, overseeing all activities from concept to completion. Proactively collaborated, advised, and supported marketing team proposals and discussions relative to the advertising needs of the organization.

DELIVERED RESULTS:
▪ Designed top-quality graphic solutions and highly effective marketing / media campaigns that aligned with strategic company initiatives and objectives.
▪ Devised innovative headlines, copy, and design solutions for a wide variety of printed material, such as brochures, flyers, ads, event invitations, and newsletters.
▪ Attracted clients and patients to physicians and the hospital by expertly directing the design and maintenance of web content. Developed web pages, email blasts, and online newsletters.

The CINN administrative offices were located in the Neurologic & Orthopedic Hospital of Chicago. As Manager, Marketing Communications and Design, I supported marketing activities of CINN, The CINN Foundation, and the Neurologic & Orthopedic Hospital of Chicago

Directed design initiatives and marketing communications for this large neurosurgical practice and specialty hospital. Effectively promoted physician events and services by creating compelling print and web collaterals. Successfully executed comprehensive marketing communication campaigns, overseeing all activities from concept to completion. Proactively collaborated, advised, and supported marketing team proposals and discussions relative to the advertising needs of the organization.
DELIVERED RESULTS:
▪ Designed top-quality graphic solutions and highly effective marketing / media campaigns that aligned with strategic company initiatives and objectives.
▪ Devised innovative headlines, copy, and design solutions for a wide variety of printed material, such as brochures, flyers, ads, event invitations, and newsletters.
▪ Attracted clients and patients to physicians and the hospital by expertly directing the design and maintenance of web content. Developed web pages, email blasts, and online newsletters.

Design and coordinate production of all the CINN Foundation fundraising and education event materials, newsletters, presentations and other materials. Take responsibility for design and production of CINN Foundation website.

The CINN Foundation funds research, education and outreach projects aimed at improving the lives of individuals afflicted with neurological disorders. As Manager, Marketing Communications and Design, at CINN at the Neurologic & Orthopedic Hospital of Chicago, I supported The CINN Foundation's marketing activities.

Promoted and introduced the company’s industry value and expertise to numerous companies through exemplary print marketing, which included recruitment advertisements, invitations, brochures, and business proposals. Skillfully directed the entire creative cycle for recruitment advertisements, from concept development to post production. Provided incisive art direction and content management for graphics, layouts, copy, and operations.
DELIVERED RESULTS:
▪ Ensured the best execution of diverse business documents by determining the best development strategies. Partnered with business professionals and managers to clearly define design vision and marketing goals.
▪ Significantly improved company presentations with captivating and demonstrative images and graphics.

Conceptualize and execute cover, feature, department and special section layouts for two monthly food industry trade magazines and all company special supplements, promotional pieces, direct mail flyers and logos. Create strong graphic elements to enhance feature article or issue concepts. Work closely with editors, publishers and advertising production managers to ensure that quality standards and deadlines are met. Negotiate with outside suppliers to secure production deadlines and rectify problems