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Industrial Design / Specialized in Project Planning and Packaging Development

Lorena Limonchi

Mexico, Mexico
lorenalimonchi.blogspot.com
Available Now
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  • About
  • About

    • Industrial Design expert

    • Master’s degree in Marketing and Advertising

    • +20 years experience in planning and developing packaging projects mainly for the cosmetics and beauty care industry

    • high performance as Project Leader, coordinating teams both locally and abroad

    • jewelry designer and producer

    • fluent in Spanish, English and Portuguese, including technical negotiations with suppliers and customersand; French at a elementary level

  • Education
    • Seminar Design and Marketing strategies for the Jewelry Industry
      EUROCENTRO NAFIN
      2008 - 2009
    • Master's Marketing and Advertising
      UNIVERSIDAD ANAHUAC
      2001 - 2003
    • Diploma Marketing
      UNIVERSIDAD LA SALLE
      1998 - 1998
    • Bachelor's Industrial Design
      UNIVERSIDAD ANAHUAC
      1991 - 1995
  • Experience
    • Packaging Manager / Hispanic Zone / Skin, Deo & Make-up
      L'OREAL
      Ciudad de México, Mexico
      Feb 2014 - Jan 2018 (3 years 11 months)
      o Main Responsibilities:
      • manage packaging development for the following Divisions and Brands, produced within Hispanic Zone (defined as all LatAm, expect Brazil):
       Consumer Products Division - Mexico: L'Oréal Paris & Garnier; Skin care, Make-up and Deo products (2014 - 2018)
       Consumer Products Division - Argentina: L'Oréal Paris hair care and hair color products (2014-2015)
       Profesional Products - Argentina: L'Oréal Professionnel, hair care (2014-2015)
       Vogue - Colombia: low cost make-up products (2014-2016)
      • coordinate team efforts and timelines together with Development, Purchasing, Marketing, Plant Logistics within Mexico, Argentina and Colombia.
      • manage, coordinate and train the Packaging teams reporting to me, based in Mexico and Colombia (4 team members).
      • negotiate and coordinate suppliers within the Region and abroad.
      • coordinate with France and USA Labs all the compatibility tests required to ensure the packaging materials and formula interaction.

      o Main Achievements:
      • over 90% of the components used by the end of 2017 came from local or regional suppliers, which meant cost and time benefits to the Group as well as Sustainability benefits such as Carbon Footprint reduction vs importing components from Europe or USA.
      • integration of Vogue's Packaging team, transitioning their processes from a local family-owned business model into L'Oréal standars while keeping their low cost model.
      • Deo Sticks OBAO and Bi-O packaging development (2015)
      • Skin Ganier Big Jars (200ml and 400ml) packaging development (2016)
      • L'Oréal Paris toners and lotions new image (2017)
      • Just during 2016, 10tons savings in plastics and 36tons savings in aluminum due to packaging optimizaton strategies.
    • Packaging Manager / LatAm Zone / Skin & Professional Hair Care and Hair Color
      L'OREAL
      São Paulo, Brazil
      Apr 2011 - Feb 2014 (2 years 10 months)
      o Main Responsibilities:
      • manage packaging development for the following Divisions and Brands, produced within Brasil, Mexico and Argentina:
       Active Cosmetics: Vichy, La Roche-Posay, Skinceuticals; skin care and solar care products
       Profesional Products: L'Oréal Professionnel, Kérastase, Matrix; hair care and hair color products for beauty salons.
       Soft Sheen Carson: hair care products specific for afro-american hair type.
      • coordinate team efforts and timelines together with Development, Purchasing, Marketing, Plant Logistics and suppliers in México, Brazil and France.
      • coordinate with France all the compatibility tests required to ensure the packaging materials and formula interaction.

      o Main Achievements:
      • INOA hair color Brazilian launch
      • SkinCeuticals 1st product produced in Brazil (Gel Cleanser in plastic tube)
      • Soft Sheen Carson Au Naturale product line
      • L'Oréal Professionnel Absolut Control line Brazilian launch
    • New Products Manager / Consumer Products Division
      L'OREAL
      Ciudad de México, Mexico
      Mar 2009 - Mar 2011 (2 years)
      o Main Responsibilities:
      • manage products' development process for all new launches and renovations with local production in Mexico (hair care, hair colo, deodorants & make-up, among others)
      • coordinate team efforts and timelines between Marketing, Packging and Plant Logisctis, based in México, Brazil and France

      o Main Achievements:
      • +300 sku's developed and launched (including new products and renovations)
    • Freelance projects
      freelance
      Ciudad de México, Mexico
      Dec 2006 - Feb 2009 (2 years 2 months)
      Industrial Design and Project Planning projects for several customers such as:
      - Martha Vargas – jewelry
      - Special Olympics Mexico
      - Hablando en Plata - jewelry
    • Marketing Manager / Cosmetics, Fragrances & Toiletries
      VITRO
      Ciudad de México, Mexico
      Jan 2005 - Nov 2006 (1 year 10 months)
      o Main Responsibilities / develop marketing strategies that help our customers achieve success with their new products, perusing also our company’s economic and financial goals.
      o Main Accounts / Avon, Jafra, Fuller, Fraiche, Mary Kay, BDF and Helen of Troy, among others
      o Main Achievements /
      * Jan-Dec 2005 results:
      • 43 new products
      • 17% new products’ sales vs. total sales
      • 5 new customers
      * Jan-Oct 2006 results:
      • 37 new products
      • 33% new products’ sales vs. total sales
      • 3 new customers
      *new electronic catalogue for stock line products - http://www.vgddesign.com/catalogo-std/
    • New Products Leader
      VITRO
      Ciudad de México, Mexico
      Apr 1996 - Dec 2004 (8 years 8 months)
      o Main Responsibilities / planning and coordination of new products development process; interaction with marketing department, technical areas and customers in order to have products on time and quality.
      o Main Markets / fragrances & cosmetics, beverages, wines & liquors; with customers in Mexico, USA and South America
      o Main Achievements / time reduction for new product’s development from over 6 months to 6-8 weeks.
  • Awards

    Several products design and manufacture with my New Products Teams have won awards such as:

    World Star Award (WPO - USA)

    Envases Estelares (AMEE - México)

    -------

    2008 / participant in the exhibit for the "Premio Nacional de la Plata", held at the Museo de Arte Popular (Mexico)

  • Industries
    • Cosmetics
    • Luxury Goods
    • Healthcare
  • Skills
    • Design Management
    • Fabrication
    • Industrial Design
    • Packaging Design
    • Product Development
    • Project Management
  • Elsewhere on the Web
    • k
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  • On Coroflot
    @llimonchi, member since 2006
    • Following 3
    • Followers 4
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