Once wrapped in the world of imaging slowly it dawns that pixels on screen are not the same as points on paper with ink & continuous tone images are not the same as dithered rosettes & there’s so much to do with vectors, shapes & paths. When one gets absorbed in this torturously seductive area we call digital imaging, a thought that lies deep inside a corner of your mind, inspires your creative instinct, triggering ideas. You create an image that once was just a fragment of your imagination.

Work Samples

  • Branding Exploration - API

  • Desktop Wallpapers

  • Personal Work

Work History

Educational Qualifications: 1996 S.S.C.: Gujarat Board 1998 H.S.C.: Gujarat Board 2001 B.Com.: Gujarat University 2001 Diploma in Web Design: Arena Multimedia 2002 Diploma in Animation & Design: CDAC (Ministry of Information Technology, Govt. of India) Ahmedabad. Skills: Creative Writing/Visualizing/Concepts/Design Print Media: Brochures/Corporate Identity Kits/Logo Design/Advertisements/ Package Design/Outdoor Creative. Electronic Media: CD Presentations Software known: Adobe Photoshop (Expert) Adobe Illustrator (Expert) Corel Draw Macromedia Director (Expert) Sound Forge Work Experience: 1998 to 2001: Freelance Research writer for the Times of India, A leading national English daily.(Articles and Design inputs given for local supplements of Thank God Its Saturday, Education Times & Motoring Times)(Designed mastheads for state supplements and Anniversary Issues Of the Times of India) (Conceptualised and designed the Times Rasoi contest Ads & & other media collaterals) -2002 to 2006: Graphic Designer at Ochre Revival, Ahmedabad’s foremost print and multimedia design studio www.ochrerevival.com -2006 to 2007: LOKUS design Pvt. Ltd. www.lokusdesign.com -2007 to present: LEMON design Pvt. Ltd. www.lemondesign.co.in Design Projects: -Honeywell: Building Automation Systems (Scope of work – Advt., Brochures, Yearly Planners, Calendar, Branding) -Fun Republic: National chain of Multiplexes. (Scope of work – Advt., Brochures, Hoardings, E-mailers, Signages, Branding) -Radio Mirchi: National chain of Radio Stations. (Scope of work - Advt., Brochures, Hoardings, Branding, Event Promotions) -Times of India: A leading national English daily. (Scope of work - Advt., Mastheads, Design inputs, Page Layouts) -Crossword: India’s largest chain of bookstores. (Scope of work - Advt., Leaflets, Invites, Brochures, Vouchers, Posters & Signages, Gift Cards) -Maruti Udyog: India’s leading automobile manufacturer. (Scope of work – Advt.) -Taj Residency, Vadodara: India’s Finest chain of luxury hotels. (Scope of work - Advt., Leaflets, Invites, Brochures, Gift Cards) -McFills: Ready to Eat Snack Company. (Scope of work – Event Promotion Branding) -Palaces of India: Chain of Luxury Palace Hotels. (Scope of work – Brochures, Promotional Posters) -Mint: Lounge ‘n’ Restaurant. (Scope of work – Advt., Menu, Signages, Display Curtains, Promotional Posters) -Power H2O: Water purifier manufacturer. (Scope of work – Advt., Product Graphics, Brochures, Information Leaflets) -Terolubes, Pune: Lubricant manufacturer/exporter. (Scope of work – Corporate Identity Kit, Brochures) -Twinkle: National chain of clothing stores. (Scope of work – Advt., Branding, Hoardings) -Deepkala: Chain of traditional wear stores. (Scope of work – Advt., Branding, Hoardings) -Nalanda International School, Vadodara: Educational Institute (Scope of work – Advt., Brochure, Hoardings) -Azure: Global Contact Center. (Scope of work – Advt., Branding, Hoardings) -Wadia: Automotive body manufacturers. (Scope of work – Brochures) -Motif: Offshore outsourcing solutions provider. (Scope of work – Brochures) -Biotech Vision Care: Manufacturers of optical lenses. (Scope of work – Package Design, Brochures) Websites: www.aiaenginering.com www.deepkalagroup.com (Design Only) Achievements: -1991-2001, 10-year consecutive winner of the A’bad District Cycling Championships. -1999: Winner of the Gujarat State Cycling Championships -Represented Gujarat State at 5 National Level Cycling Events. -Lions Club (Ahmedabad): Appreciation Award in 1998 for sports. -St. Xavier’s High School: Sports Man of the Year Award-1998. References: Provided on request. Portfolio: CD Presentation of the portfolio, on request. Interests: Cycling Motor sports Stamp Collection Gadgets Music ( Electronica ) Contact Details (Current Address): A8, Anchor Haven, Opp. SRPF GR2 Gate, Near Jagtap Chowk, Wanowrie, Pune-40 0 9860673075 Contact Details (Permanent Address): A-203, Madhuram, Opp. St. Kabir School, Behind St. Xaviers, Loyolla Hall, Naranpura, Ahmedabad-380 013. Gujarat-India. 91 79 29298388


CDAC - Centre for Development in Advanced Computing



NMRC - National Multimedia Resource Centre - Pune - India