As an artist specializing in painting and graphic design, day jobs in the tourism and travel industry on the beautiful Gulf Coast of Florida have allowed me to have a creative outlet in everything from rock concerts to destination weddings. The ability to work on vastly different projects has fueled my passion for discovering new techniques on canvas or computer design programs. Have fun exploring through my design samples. Thank you for your time. LA-
To secure a professional position in marketing/public relations that will allow me to capitalize on my goal-oriented attitude and varied skills.
Catering Sales Manager April 2012 - Present
Classic City Catering, Pensacola, FL Negotiate contracts, book new and repeat business through outside sales calls, mailings, networking and attending trade shows. Plan and develop programs, agendas, budgets, and services according to customer requirements. Keep track of event finances including check requests, invoicing, and reporting. Conduct weekly BEO meetings with operations team and relay immediate event changes with other departments. Inspect event facilities to ensure that they conform to customer requirements. Provide on-site logistics management and event coordination as needed to ensure satisfaction of participants, and resolution of any problems that arise. Follow up with each client to ensure guest satisfaction and solicit rebooking.
Marketing Coordinator and Box Office Supervisor April 2010 - April 2012
Pensacola Civic Center managed by SMG, Pensacola, FL Manage and design marketing materials for entertainment promoters such as AEG Live, Feld Entertainment, and I Love All Access. Schedule and coordinate accommodations such as hotel, airport, excursions and activities for traveling talent. Work cooperatively with sales and marketing team for special event promotions and sale presentations. Solicit and manage group sales activity. Maintain 60,000+ e-mail database, communicating upcoming events, special offers, and facility information. Provide post-event audits on ticket sales to assist with event settlement.
Event and Public Relations Coordinator March 2009 – April 2010
Abec Resorts, Destin, FL
Organized functions for businesses such as The Palms of Destin Resort and Conference Center, Silver Shells Beach Resort and Spa, and Silver Beach Towers. Lead promotional efforts for group events. Developed strategies to best reach specific target markets. Responsible for scheduling, training, and evaluating all catering personnel. Regularly updated the Abec Resort property website with seasonal specials, graphics and content.
Event Coordinator and Director of Marketing May 2008 – December 2009
New World Landing, New World Inn, 600 South Wine and Martini Lounge, Pensacola, FL
Served as a company representative in bridal expositions, food shows, and related hospitality functions in the community. Worked with the sales team to provide information, show the venue, and prepare contracts to help clients plan their events. Prepared estimates, final invoices, and receive funds for various accounts. Initiated and coordinated special events in 600 South such as "Little Black Dress Nights” and “Hot Holiday Nights.”
Catering Captain, Bartender, and Special Event Planner April 2004 – March 2009
Pensacola Civic Center and The Mobile Convention Center managed by SMG, Pensacola, FL and Mobile, AL
Catering liaison for top selling music artist such as Michael Buble, Metallica, and Kenny Roders. Production assistant for tour of Aerosmith, Kenny Chesney, and Dierks Bentley. Responsible for developing custom-designed decorations for luncheons, balls, weddings, and receptions. Supervise up to 25 servers and perform training sessions prior to events. Provide professional service with a positive attitude for parties of 20 to 5,000 clients.
Bachelor’s of Arts in Communications with a focus on Public Relations,
University of West Florida
Minor in Art Studio Minor in Hospitality, Recreation and Resort Management
Proficient in Microsoft Word, Works, Excel, Publisher, PowerPoint, Adobe Photoshop and Illustrator, Mail Managers Constant Contact and Ticketmaster