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Bajaj Auto Limited - rebranding
When world’s fourth largest and India’s leading two-wheeler manufacturing company was on a cusp of revolution, needed a face that would align precisely with its new philosophies as well as established image.
The design solution made the new brand essence visible; brought excitement in each product, every communication and all point of sale interfaces. It helped the company express the new values such as confidence, life, precision & dynamism to the new age audience.
Role: Design
Credit: Elephant Strategy + Design