TIAGRA - Put in charge of this budget racing components grouppo, I was required to balance its design with the component's marketing position within the SHIMANO bike component hierarchy, offering the distinct sculptural form of higher end offerings at a fraction of the price to customers.
TIAGRA - Put in charge of this budget racing component, I was required to balance the design with the component's marketing position within the SHIMANO bike component hierarchy, offering the distinct sculptural form of higher end offerings at a fraction of the price to customers.
Sorry I was restricted from sharing the moodboard, so I've taken it down.
SORA 2012 - Following my design for TIAGRA we embarked on updated the SORA series to complement the lineup. Targeting entry level riders, SORA offers dashing looks & competitive performance at a similarly competitive price point.
Models are photographed in Japan.
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SHIMANO Components
