Lawrence Paelmo

Art Director/Graphic Designer

If you are looking for someone who's energetic, positive, talented, multi-tasker and a hard worker I'm the person for the job. I'm always welcome to do freelance work too.

Resume

| work experience |
05-2009 - Present
Tree Fort Bikes • Ypsilanti, MI
Sr. Designer/Branding Manager
• Develop the new brand identity and brand guidelines for the company.
• Visually interpret fresh ideas for the first full line catalog with the new improved brand identity.
• Develop web interface for the company on-line store to insure brand identity.

08-2006 - 05-2009
ARS Advertising • St. Joseph, MI
Art Director/Designer
• Postcard, POP, poster, logo, conceptual design, ads, brochure, and catalog design following brand guide lines and specifications.
• Visually interpret communication briefs for client needs with the direct supervision from the Sr. Creative Director and Associate Creative Director to meet ARS’s expectation.
• Work closely with the Sr. Writer to insure the quality of work and design to convey ARS’s expectation.
• 3D-rendering using GoogleSketchUp for in-store and trade show display.

11-2005 - 07-2006
Teacher’s Discovery • Auburn Hills, MI
Jr. Art Director/Designer
• Manage and collaborate with Freelance Graphic Designers, Creative Writers, Researcher, Proof Readers, and Freelance Illustrator on executing projects from concept to final execution.
• Catalog, poster, logo, photo manipulation, and ad design.
• Photo research for assign projects that are appropriate for Grade School, Middle School and High School.
• Product Development for educational resources for Middle School and High School students.

06-2005 - Present
Capital Access Funding, LLC • Schaumburg, IL
Teacher’s Discovery • Auburn Hills, MI
Stain Design • Bloomfield Hills, MI
Freelance Graphic Designer
• Logo, brochure, branding, poster, t-shirt, ads, corporate branding, conceptual, experimental graphics, web interface, web banners, web landing pages, and capabilities design.

05-97 - 03-2005
Schoolcraft College • Livonia, MI
Duplication Layout Technician
• Perform printing and production procedures, including cropping, screening, halftones, photo masking, signatures, and layout.
• Investigate and utilize full Canon IR110, Canon IR105 and digital copiers capabilities to support user needs, including tabs, document binding, and continuous form feed reproduction.
• Supervise at least 2-3 Student Assistant during Fall and Winter Semester to insure production quality and operation.

| education |
Eastern Michigan University • Ypsilanti, MI
Bachelor of Fine Arts in Graphic Design

Schoolcraft College • Livonia, MI
Associate in Science

| computer applications |
Google SketchUp
Quark XPress
Dreamweaver MX
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe Image Ready
Adobe Acrobat
Adobe Lightroom
Aperture 2

| platforms |
PC and MAC

Location

Canton, MI

Specialties

  • Art Direction
  • Print
  • Illustration

Experience

7 years

Education

Eastern Michigan University