I am a Pittsburgh-based designer specializing in branding, identity and digital marketing. I am comfortable with projects and clients that are large or small. My goal is to help clients shape and spread their messages, while enjoying the benefits of being around creative and talented minds.

Work Samples

Work History

{Career Summary} Seven years of experience in marketing and advertising. The last five years focused on developing and executing marketing strategies with the unique ability to understand the ongoing market scenario and customers trends using exceptional marketing communication skills, including: • Strategic planning and leadership. • Delivering quick solutions to the marketing challenges. • Extensive work with all sources of media channels. • Result oriented: Ability to achieve target within given time. {Technical Skills} Email Marketing Tools: ExactTarget, Cvent and Constant Contact Email Testing and Analytics: Litmus CMS: CrownPeak & WordPress Social Media: Facebook, LinkedIn, Twitter, Instagram, Pinterest, YouTube, Google+, Socialite Design: After Effects, Audition, Premier, Photoshop, Illustrator, InDesign, QuarkXPress, FinalCut Pro, MS Office Suite, Mac and PC Operating Systems, Photography *Proficient in Flash, Dreamweaver, html, and css {Experience} Senior Art Director - BNY Mellon August 2012 - Present Managed the design, development, testing, and implementation of email templates for ExactTarget and Cvent, as well as the marketing communication plan to employees that would use the templates. Assisted with development and deployment of the new company brand. Developed and evolved BNY Mellon’s strategic and tactical plans for the Corporate Marketing Department for thought leadership, internal versus external branding, social media channels, and bnymellon.com. Produced brand and marketing guidelines, both internally and with agencies. Managed the development and implementation of digital marketing materials and client communications. Managed the creation of digital ads, animated videos, implemented application branding, and assisted in the visual look for the corporate website, intranet, brand center, and social channels. Maintained relationships with clients, stakeholders, and agencies. Senior Graphic Designer - BNY Mellon January 2010 - August 2012 Created digital collateral and collaborated with the print team to maintain a cohesive brand presence. Developed and evolved BNY Mellon’s strategy and tactical plans for the Digital Marketing Department. Freelance Graphic Designer & Branding Consultant 2007 - Present Providing identity, print, packaging, digital design and branding for a variety of clients. Graphic Designer - The Paradiso Group May 2008 - October 2009 Started with a 6-month internship that evolved into a freelance position. Designed identity work, advertisements,and assisted with client pitches for a high profile design firm. My primary client was UMPC. I was involved with photo shoots and commercial sets to better learn how to give art direction. Computer Graphics Teacher - North Hills Challenge Program January 2007 - May 2008 Created lesson plans and taught a 13 week course on Adobe Photoshop and Illustrator to 7th and 8th grade students. Taught for three semesters. {Education} Duquesne University - 2011 - 2014 GPA 3.94 MS Media Art & Technology, Concentration in Multimedia Management La Roche College - 2005 - 2008 GPA 3.89 BS Graphic & Communication Design {Affiliations} BNY Mellon’s Community Partnership Program 2011 - 2014 Volunteer for Pittsburgh’s Animal Rescue League, Pittsburgh Botanical Gardens, Stop Hunger Now AD2 Pittsburgh (Branch of the Pittsburgh Advertising Federation) 2012- 2014 Creative Committee Member - 2014 Founding Board Member - 2012 - 2013 Association of National Advertisers (ANA) 2012-2014 Corporate Membership AIGA 2007 - 2008 Member {Recognition & Exhibitions} 2009 - First Place, Package Design, Positive Space Show 2009 - Second Place, Graphic Design, Positive Space Show 2008 - First Place from Client, Senior Seminar Competition 2008 - Second Place, Multimedia, Positive Space Show 2008 - Third Place, Photography, Positive Space Show 2007 - Student Choice Award, Immersions 2007 2007 - Second Place from Client, Immersions 2007 2007 - Third Place, Painting, Positive Space Show

Education

  • Duquesne University

    • MS Media and Art Technology — Multimedia Management
    • 2011 - 2014
  • La Roche College

    • BS Graphic Design and Communication
    • 2004 - 2008

Specialties

Affiliations

AD2 Pittsburgh ; Pittsburgh Advertising Federation

Awards

2009 - First Place, Package Design, Positive Space Show 2009 - Second Place, Graphic Design, Positive Space Show 2008 - First Place from Client, Senior Seminar Competition 2008 - Second Place, Multimedia, Positive Space Show 2008 - Third Place, Photography, Positive Space Show 2007 - Student Choice Award, Immersions 2007 2007 - Second Place from Client,...
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