Eight years of experience in marketing and advertising. The last six years focused on developing and executing marketing strategies with the unique ability to understand the ongoing market scenario and industry trends. My marketing communication skills include: • Strategic planning and leadership. • Delivering quick solutions to marketing challenges. • Extensive work with all sources of media channels. • Result oriented: Ability to achieve target within given time and measure success rate.

Work Samples

Work History

{Career Summary} Eight years of experience in marketing and advertising. The last six years focused on developing and executing marketing strategies with the unique ability to understand the ongoing market scenario and industry trends. My marketing communication skills include: • Strategic planning and leadership. • Delivering quick solutions to marketing challenges. • Extensive work with all sources of media channels. • Result oriented: Ability to achieve target within given time and measure success rate. {Technical Skills} Email Marketing Tools: ExactTarget, Cvent, and Constant Contact Email Testing and Analytics: Litmus CMS: CrownPeak, WordPress, and Monigle’s identityManager Social Media: Facebook, LinkedIn, Twitter, Instagram, Pinterest, YouTube, Google+, Socialite Design: After Effects, Audition, Premier, Photoshop, Illustrator, InDesign, QuarkXPress, FinalCut Pro, MS Office Suite (Excel, Word, Powerpoint, Outlook, Project), Mac and PC Operating Systems, Photography *Proficient in Flash, Dreamweaver, html, and css {Experience} Senior Art Director/ Brand Specialist - BNY Mellon August 2012 - Present Handle creative development and project manage a wide variety of marketing communications, campaigns, systems, and collateral for both digital and print. Develop and evolve the brand, roll out guidelines, and ensure brand standards are followed. Work with clients to understand their needs, requirements, and limitations, and identify their goals and objectives. Own projects at a detailed level, and enroll key stakeholders. Use this information to create compelling collateral that shows the beauty and strength of the BNY Mellon brand. Use strategic thinking to problem solve and develop tactical plans. I manage the development and implementation of digital marketing materials and client communications. Manage the creation of digital ads, animated videos, quicktours, video loops, implement application branding, and assist in the visual look for the corporate website, intranet, brand center, and social channels. Two years management experience. Senior Graphic Designer - BNY Mellon January 2010 - August 2012 Work with marketing and advertising to develop global campaigns. Created digital collateral and collaborated with the print team to maintain a cohesive brand presence. Developed and evolved BNY Mellon’s strategy and tactical plans for the Digital Marketing department. Maintain and enforce brand consistency. Freelance Graphic Designer & Branding Consultant 2007 - Present Providing branding, identity, print, packaging, and digital design for a 22 clients across multiple industries. Graphic Designer - The Paradiso Group May 2008 - October 2009 Started with a 6-month internship that evolved into a freelance position. Designed identity work, advertisements,and assisted with client pitches for a high profile design firm. My primary client was UMPC. I was involved with photo shoots and commercial sets to better learn how to give art direction. Computer Graphics Teacher - North Hills Challenge Program January 2007 - May 2008 Created lesson plans and taught a 13 week course on Adobe Photoshop and Illustrator to 7th and 8th grade students. Taught for three semesters. {Education} Duquesne University - 2011 - 2014 GPA 3.94 MS Media Art & Technology, Concentration in Multimedia Management La Roche College - 2005 - 2008 GPA 3.89 BS Graphic & Communication Design {Affiliations} IMPACT 2015 A BNY Mellon employee resource group that supports diversity and inclusion in the workplace. Branding Committee Chair BNY Mellon’s Community Partnership Program 2011 - 2015 Volunteer for Pittsburgh’s Animal Rescue League, Pittsburgh Botanical Gardens, Stop Hunger Now, Sarah Heinz House, and Allegheny Land Trust AD2 Pittsburgh (Branch of the Pittsburgh Advertising Federation) 2012- 2015 Creative Committee Member - 2014 Founding Board Member - 2012 - 2013 Association of National Advertisers (ANA) 2012-2015 Corporate Membership AIGA 2007 - 2008 Member {Selected Accomplishments} Brand Center Integral role in creating a new visual look and updating content of BNY Mellon’s Brand Center — a resource center for employees and vendors to find guidelines, download assets, view examples, and learn about the brand. ERG Marketing Collateral Audit and Toolkit I preformed a companywide marketing collateral audit for the diversity and inclusion groups at BNY Mellon, with a competitive review of six major competitors. Performed analysis, defined needs, built a toolkit, and the roll out plan to marketing managers and committee leads. Currently in Phase 2 — performing social media audit. Employee Recognition Program A key contributor in taking 150 recognition programs and combining into one cohesive program for all employees. Includes creating award levels, monetary prizes, guidelines, certificates, eblasts, and a website to nominate employees, view awards, and redeem prizes. Invested In Video Goal was to create a 2 minute video of employees for employees. Each stating why they are “Invested in” BNY Mellon — which is the current motto. In one month, I found a diverse group of 35 employees, created camera questions, scouted location, hired interpreter for a deaf employee, and helped to shoot video. Created and implemented rollout plan. Currently assisting other locations for shoots of their local employees. {Recognition & Exhibitions} 2009 - First Place, Package Design, Positive Space Show 2009 - Second Place, Graphic Design, Positive Space Show 2008 - First Place from Client, Senior Seminar Competition 2008 - Second Place, Multimedia, Positive Space Show 2008 - Third Place, Photography, Positive Space Show 2007 - Student Choice Award, Immersions 2007 2007 - Second Place from Client, Immersions 2007 2007 - Third Place, Painting, Positive Space Show

Education

  • Duquesne University

    • MS Media and Art Technology — Multimedia Management
    • 2011 - 2014
  • La Roche College

    • BS Graphic Design and Communication
    • 2004 - 2008

Specialties

Affiliations

IMPACT (Diversity and inclusion ERG at BNY Mellon); AD2 Pittsburgh (Branch of the Pittsburgh Advertising Federation); BNY Mellon’s Community Partnership Program; AIGA

Awards

2009 - First Place, Package Design, Positive Space Show 2009 - Second Place, Graphic Design, Positive Space Show 2008 - First Place from Client, Senior Seminar Competition 2008 - Second Place, Multimedia, Positive Space Show 2008 - Third Place, Photography, Positive Space Show 2007 - Student Choice Award, Immersions 2007 2007 - Second Place from Client,...
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