Ana Luczynski
Chicago, IL
While working on the YO bike light brand, I developed some cards for handing out while at trade shows or marketing events. Each card has a quote on that has been "biked." People with smart phones can scan the QR code to view the original quote and who said it.
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The back of the cards mimic traditional playing cards with a tessellated logo. Orange was the representative colour of the brand, and so fit the attitude of the cards.
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Variaiotns of the cards were made, each testing the layout of the content and the usage of the QR code. How small can a code get before it is unreadable? Can it be in orange on a white background?
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Scanning the QR codes with Google Goggles resulted in perfect results.
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