Eric Ludlum is a founding partner and creative director at Core77, a publishing company whose mission to serve the needs and interests of working designers is realized through a tightly focused roster of products and services, including this site, Coroflot. Core77 is one of the most well regarded media brands in the field of design and a pioneer in internet publishing; its flagship site,, is the oldest web-based magazine, produced continuously since 1995. 20-plus years of entrepreneurial activity on the web has earned Eric a very particular skill-set and perspective, one which continues to find its best application in screwball schemes. Today Eric haunts the various nooks and crannies around Hand-Eye Supply, Core77's Portland, Oregon-based store for creative-types.

Work Samples

  • Core77's Limited Edition Dutch Master Bicycle

  • IDSA Conference Milk Crate Robot Party

  • Blu Föm Sneaker Collaboration with Fila

Work History

  • Partner

    • Core77, Inc.
    • New York, NY
    • Feb 1995 - Present (21 years 11 months)

    Co-founded Internet publishing company Core77 while a student at Pratt Institute and have, alongside partners and team, operated it ever since.

  • Creative Director

    • Core77, Inc.
    • New York, NY
    • Feb 1995 - Present (21 years 11 months)

    Manage creative projects related to the Core77 family of websites, paraphernalia, collateral and enterprises. Work with internal and external teams on interactive, print and environmental projects.

  • Designer

    • Los Osos
    • Portland, OR
    • Jun 2005 - Aug 2006 (1 year 2 months)

    Collaboratively developed a conceptual art-furniture collection exploring practical and expressive properties of glass, wool, paper-pulp, sugar, wood and ceramic.

  • Art Director & Designer

    • Core77, Inc.
    • New York, NY
    • May 1995 - Jul 2004 (9 years 2 months)

    Led the design and UX side of client work at Core77's early-years consultancy, which paid the bills while internet publishing became viable. Clients included Deutsche Bank, Herman Miller, Autodesk, Hewlett-Packard, and Scholastic.


  • Pratt Institute

    • M.I.D. Industrial Design
    • 1993 - 1996
  • Santa Clara University

    • BA Finance
    • 1988 - 1992



Projects which I've led design and interaction on have been honored in: One Show Interactive; Best of the Digital Decade, Art Director's Club Annual Awards, ID Magazine & Communication Arts Interactive Competitions.