LUIS HUIZI - 6001 SW 34 St, Miami, FL, 33155 1(901) 399-9956 / ONLINE DEMO-REEL: ONLINE FULL-PROFILE: PHOTOGRAPHY: Executive Profile A creative, articulate, dynamic, and results-oriented design and communications professional; Self-starter with personal drive, developing new insights while promoting creativity and innovation. Attained accomplishments and expertise in positions such as: • Art director, creative and strategic designer of brands, identity, services and products; B2B/B2C UX/UI design, market positioning and differentiation. • Executive Director and Lead Designer of an international design and innovation consultancy center, dedicated to promoting innovation design and technology as key elements of business competitiveness, achieving measurable positive results. Career Objective To add value and support, in a collaborative and ethical way by envisioning, researching, designing and implementing effective creative solutions to design challenges with regards to services, brands, communications and products, by the understanding internal/external-client and stakeholder needs and experiences. Skills • Brand, service and product design (advanced) • UI/UX design (proficient) • Design thinking & methods (proficient) • Design and project management (proficient) • Script & copy writing (proficient) • Photography / Videography (advanced) Software • MS Office (proficient) • MS PowerPoint (advanced) • Adobe Photoshop (advanced) • InDesign (basic) • Adobe Premiere (proficient) • Autodesk 3DS Max (proficient) • Autodesk Sketcbook Pro (proficient) • Balsamiq (basic) Competencies • A strong sense of visual style with exceptional envisioning skills. • Proven success in advertising agencies, B2B & B2C UI/UX design and communications • Strategic, big-picture thinking • Analytical skills and tenacity • Superior attention to detail • Strong project management, multi-tasking and time management skills • Excellent communication and presentation skills • Proficient in the use of office, design and non-linear editing software in both Mac & PC platforms. • Open-minded and mature Languages • Spanish (native/bilingual) • English (fully bilingual) • German (basic) Awards • Finalist at the 1993 New York Festivals International Advertising Awards Competition 30"TV spot "Cuenta Corriente Union", received at/by Pegaso Publicidad (ad agency). • Excellence Award at the 1993 "American Bank Marketing Association Advertising Awards Competition, Master Card 30"TV spot "Generaciones", received at/by Pegaso Publicidad (ad agency).

Work Samples

  • Transportation

  • Other

  • XAYBA Footwear: Creative and strategic brand development & identity design

Work History

  • Information Designer @ Fedex Innovation

    • FedEx
    • Mar 2013 - Aug 2013 (5 months)

    Contract as external consultant by TEKsystems (Allegis Group). On a 5 month contract for the "Ignite" project. Provided compelling service and information design and communication support throughout the FedEx Innovation process through user experience planning, sketching, visual storytelling, video development, diagramming, presentations, and digital prototyping, to communicate service-design concepts and ideas especially around complex problems. Included project management, resource needs, copy development and coordination of final asset delivery.

  • Principal / Designer / Director

    • HUIZI PRODUCCION (Sole proprietor)
    • Sep 1991 - Dec 2012 (21 years 3 months)

    Freelance consultancy services for strategic brand & identity design, service design, product design B2B & B2C e-commerce and promotional & institutional communications; over 25 multidisciplinary design & communications projects.
    SEPT.-DEC.2012 Senior Strategy, Branding and Design Consultant at RELA Auto-adhesives; Strategic brand development and design, B2C e-commerce
    -Senior Strategy, Branding and Design Consultant at PROAVANCA - "XAIBA" Footwear; Market positioning and differentiation, strategic brand design, look & feel, photography, UX mapping & design and B2C e-commerce site, aimed at their launch in the US and Europe, JAN 2012 - DEC. 2012. See: and
    -Senior Consultant, Strategic & Creative Promotion at Universidad Metropolitana (UNIMET), Center for Entrepreneurship Initiatives (CIE), Caracas, Venezuela, APRIL 2011 - JULY 2012. Service design and branding project, aimed at influencing the culture, climate, beliefs and behavior of the UNIMET's community, raising awareness and communicating the ideas, attitudes and behaviors necessary to promote, develop and maintain the process whereby the UNIMET may be recognized as an entrepreneurial University. See: and

  • ...cont.

    • idem
    • Sep 1991 - Dec 2012 (21 years 3 months)

    - 2011 Brand & Logo Design at ORBISALUD; labor force health services providers.
    - 2011,Photography, Strategic brand development/ identity design at JARDÍN DE LA VEGA. See: http: // Vega/2730623
    - 2011, Photography at SAZINGG JEWELERS ( See:
    - 2011, Photography, Brand & Logo and Website Design at "LA CURAGUA ". See:
    - 2008; Strategic brand development/ identity design, B2B2C e-commerce at ALUBAT ALFLON, C.A. Kitchenware . See:
    - 2007; Reverse engineering at CTDI - 3D digitizing, CAD re-design. See:
    - 2006 Value analysis and re-design at NOVOSTIL, C.A.
    - 2002 Translate to Spanish for DAKO of Pathology Catalog
    - 2001 Translate to Spanish for THERMO SCIENTIFIC of Pathology Lab Equipment Catalogue
    - 1995/1997 Design of a house / construction project in Margarita Island, Venezuela.
    -1991 Design/Fabrication at CORPORACIÓN BRANDT C.A. Gig for straitening car's frames.
    - 1990 Design/Fabrication at P&C GUAYACÁN C.A.: Tunnel Cleaning Vehicle .

  • Partner

    • MADDIX - Manufactura Digital y Diseño Industrial Extendido, C.A.
    • Jun 2009 - Jun 2012 (3 years)

    Cutting edge consultancy and services in industrial design, 3D white light scanning, 3D printing (ABS FDM) rapid prototyping, CAE simulations.

  • Executive Director

    • CTDI, Centro de Tecnología y Diseño Industrial (Center for Technology & Industrial Design)
    • Apr 2005 - Aug 2010 (5 years 4 months)

    EXECUTIVE DIRECTOR OF THE “CTDI”, Centro de Tecnología y Diseño Industrial (Centre for Technology and Industrial Design).
    The CTDI is a nonprofit NGO (A spinoff from CONINDUSTRIA, Venezuela's Private Industries Association) dedicated to promote design and open innovation as key-elements for competitiveness. Leaded the ideation, management and development of the institution. During a 5 years period served 96 companies, managing more than 20,200 structured consultancy hours, also developing 8 R & D and design "in-house" projects. The CTDI provides advice, and management tools to identify the business needs and imperatives regarding design, innovation and technology; these requirements are then matched to the specific centers of expertise and/or consultants, part of CTDI's network (universities and intermediate), providers of the necessary value-adding consultancy services. Projects include:
    -CTDI’s “Master Plan”, with participation of IAT Instituto Andaluz de Tecnología, at Seville, Spain and in Venezuela in alliance with Universities and Industry Chambers:
    -Study of the demand for services
    -Study of available services
    -Definition of the centre’s management model
    -Strategic planning
    -Feasibility study
    -Methodologies for the diagnostic on the state of Innovation, technology and design management and its use by enterprise (particularly SME’s)
    -Preliminary studies for the development of the Technology, Design and Innovation "Showcase” Centre
    -Methodology for replacement of imported parts for locally produced ones, in national manufacturing industry
    -Plastics Sector Manufacturing-Business’ Technology Update
    -Strengthening the competitiveness of the graphic arts’ industrial.
    -Information management systems in geographically dispersed value chains.
    -Methodology for improving the management of highly qualified human resources in Technology-Based Business.
    NOTE: CONINDUSTRIA is the Venezuelan Chamber of Private Industriy

  • Project Manager

    • CONINDUSTRIA/FONDONORMA/MIF/IADB (Multilateral Investment Fund / Inter American Development Bank)
    • Apr 2000 - Apr 2005 (5 years),1303.html?id=TC0008025

    Quality & Environmental Management Systems in Smes
    Total: US$ 2,013,528
    Execution: 39 months
    Disbursement: 42 months

    Project Description: The program aims to increase the competitiveness of small and medium-sized enterprises (SMEs) through use of the International Organization for Standardization (ISO) 900, ISO 14000, and the Hazardous Analysis and Critical Control Points (HACCP) systems.
    The program develops a market for management system training and implementation and helps build the technical capacity of SMEs.
    The four components are:
    (a) raising awareness among SMEs of the importance of international standards to increase their competitiveness;
    (b) training consultants and auditors in quality and environmental management standards and HACCP;
    (c) implementing quality and environmental management systems and HACCP in SMEs in order to promote quality, competitiveness, improved food safety, and exports; and
    (d) institutional strengthening of the Standardization and Certification Fund (FONDONORMA).
    NOTE: CONINDUSTRIA is the Venezuelan National Private Industries Association

  • Project Executive

    • CONINDUSTRIA / MIF/IADB (Multilateral Investment Fund / Inter American Development Bank)
    • Apr 2000 - Sep 2003 (3 years 5 months),1303.html?id=TC9609465

    Total Cost - Historic USD 2,838,070

    OBJECTIVES: The general objective of the program is to strengthen the market workings of small and medium-sized manufacturing businesses (SMBs) in Venezuela, defined as units employing from 4 to 99 workers. The specific objective is to encourage increased demand for technology consulting services by SMBs for use in production and management. To achieve this objective, it will be necessary to organize the supply of specialized consulting services available in the Venezuelan market. Initially, support will be provided mainly to firms in the areas of textiles, including spinning, garment- making, and clothing; chemicals and plastics; and machine tool production.
    Component I: Establishment of the Central Coordination Unit (CCU) in CONINDUSTRIA.
    Component II: Promotion of the Technical Information and Consultant Referral System (SITRC) .
    Component III: Development and consolidation of a system to promote, train, certify, and provide referrals for consultants.
    Component IV: Delivery of services for technology transfer and adaptation and for consultant promotion and referral.
    BENEFITS : Under the project: (i) a supply of technological services will be developed and consolidated under financial costs and terms accessible to SMBs; (ii) a shift in the culture of small and medium-sized firms towards the use of technical consulting will be encouraged to improve productivity.

  • Business Venture Development Manager

    • TV RED
    • Feb 1999 - Mar 2000 (1 year 1 month)

    Initial negotiations with international program vendors & regional TV broadcasters to assemble a technological network via satellite up-link, in offer to audiences and advertisers of simultaneous nationwide (Venezuela)l broadcast of a prime time programming/advertising-grid.

  • Operations Manager/ Production Designer & Art Director

    • Jan 1994 - Dec 1995 (1 year 11 months)

    Production/Director for more than 15 commercial spots and documentaries, 3D animation

  • Head of Audiovisual Production

    • PEGASO PUBLICIDAD (Banco Unión Group).
    • Jan 1991 - Dec 1993 (2 years 11 months)

    EXCECUTIVE PRODUCER of the agency's TV Commercials, Radio Commercials, Music, Documentaries and Photography.

  • 3D Design/ Animation Manager, Art Director

    • Sep 1988 - May 1990 (1 year 8 months)

    Production/Director for more than 30 pieces including TV Commercial Spots, Documentaries and 3D Animation (AT&T TOPAZ)

  • Founding Partner & Arts Manager

    • Jan 1988 - Aug 1988 (7 months)

    Production/Director for more than 15 commercial spots and documentaries.

  • Production Designer & Art Director

    • Feb 1986 - Oct 1987 (1 year 8 months)

    Design and construction of the post production suite in TODOVISION. Production Designer / Art Director / Set Designer for the production of 42 commercial spots in 35mm film and 1" videotape. All in a 20 month period.

  • Promotions and Marketing Manager

    • Jan 1985 - Dec 1985 (11 months)

    Management for the implementation of the AMEX Community Program in Venezuela "Tome la Batuta"; manager for the the1985 "Tome la Batuta" ("Take the Baton") national tour of the full Orchestra, covering 16 cities over a period of 18 days; Strategic planning, logistics' design and implementation of promotional and fund raising activities (pre-tour to define and adapt concert locations, promotional media interviews, Ad Agency supervision of production, etc.). Ideation and promotion of Special Patrons' concerts, in-house, outdoors and in the Rios Reina Concert Hall of the Teresa Carreño Theater, seat of the OSV (programmed by the OSV's Artistic Director). Obtained from Grey Music, NYC, USA, a donation of John Williams' Star Wars and ET full orchestra sheet music, to program along with Gustav Holst's The Planets, in the OSV's "Galactic" (special for young audiences) Concerts. This position is associated with 1 Honor or Award.

  • Consultant

    • Apr 1984 - Nov 1984 (7 months)

    Strategic Planning Consultant at VOZ Y VISIÓN DE VENEZUELA (then Amex's Think Tank in Venezuela) - Consultant in the team for the ideation of startegy for the American Express (AMEX)-COMUNITY PROGRAMME, in Venezuela, “Tome la Batuta” ("Take the Baton"), Winner of the ANDA (Venezuelan Advertisers Association) 1985 Award for Best Institutional Campaign. Art Director and selection of musical theme for the winning TV Spot.

  • Contract: Branding Designer

    • Grey Advertising Venezuela
    • Aug 1983 - Nov 1983 (3 months)

    Design of a new corporate identity (brand alphabet and logo) for "BANCO CARACAS" previous identity dating from 1890.

  • Intern: Jr. Art Director

    • Grey Advertising Venezuela
    • May 1982 - Oct 1982 (5 months)

    Intern (apprentice) Art Director at Grey Advertising Venezuela (part of the Grey Group) Design internship in compliance with BA Honors requirement to complete an "intern training period".


  • Coventry University

    • BA (Honours) Industrial Design/Transport
    • 1979 - 1983
  • Blackburn College of Technology & Design

    • Foundation Arts Fine/Studio Arts, General
    • 1978 - 1979
  • Liceo Nocturno Cardenal Quintero

    • High School
    • 1976 - 1978
  • Colegio Humboldt, Caracas, Venezuela

    • High School
    • 1971 - 1976
  • St. Leon de Westmount, Montreal, Canada

    • Primary
    • 1967 - 1970
  • St. Paul's Elementary, Montreal, Canada

    • Primary
    • 1966 - 1967
  • Colegio San Ignacio de Loyola, Caracas, Venezuela

    • Pre-School & Primary
    • 1962 - 1966



AWARDS: - 1993.- Finalist at New York Festivals (Unión current account). - 1993.- Excellence Award "American Bank Marketing Association Advertising Awards Competition" (BancUnión MasterCard). - 1985.- AMEX-COMMUNITY “Tome la Batuta” ("Take the Baton") Award for Best Institutional Campaign.