Lawrence is currently a Creative Director for Digital Advertising at Verso Advertising in New York, NY. He provides art direction and design for digital and print ads for several distinguished publishing accounts. Ads are prominentely featured in the New York Times, Wall Street Journal, New Yorker magazine and many other publications. Lawrence is also a freelance designer for several clients. Projects range from identity design to website development, outdoor signage and annual report design.
EXPERIENCE
Verso Advertising, Inc. New York, NY
Creative Director, Digital, May 2005 – Present
• Art direct digital and print advertisements for distinguished publishing clients.
• Supervise and provide leadership and creative vision for digital ad production.
• Manage internal and external resources for digital ad trafficking.
• Collaborate with art directors, production designers, and account executives.
• Ads are featured in print or online with The New York Times, Wall Street Journal, USA Today, The New Yorker, and others. Digital ads are targeted to various online publications as well as our own vertical network of Verso Reader Channels.
• Accounts: HarperCollins, Bantam Dell, Crown, Little Brown, D.K., Penguin, W. W. Norton, Basic Books, Houghton Mifflin Harcourt, and others.
BMG Direct New York, NY
Graphic Designer (Contract), February 2005 – April 2005
• Direct mail marketing and catalog design for music subscription service.
Thirteen / WNET New York, NY
Web Designer (Contract), June 2004 – January 2005
• Web graphic production and site design for public television shows.
• Sites: Thirteen.org, Aging Out, The Supreme Court, Broadway: The Musical.
LMW Design, Inc. Rutland, VT
Graphic Designer, March 2002 – May 2004
• Collaborate with company principal at a small graphic design/advertising agency to provide clients with creative direction for print and web solutions.
• Design annual reports, corporate identity, display ads, newsletters, brochures, print collateral, packaging, outdoor signage, and web site development.
• Accounts: Central Vermont Public Service, Rutland Regional Medical Center, Houghton Mifflin College Marketing, Crossroads Arts Council, and others.
Rochester Democrat And Chronicle Rochester, NY
Graphic Artist, January 2000 – May 2001
• Design information graphics for a large daily newspaper.
• Create maps, graphs, charts; assist with development of graphic styles for newspaper redesign; collaborate with editors, reporters and photographers.
CLIENTS
LMW Design, Inc.
Vincenti & Vincenti, P.C.
Touchstone Financial
Thirteen/WNET
Suffolk Institute for Psychotherapy and Psychoanalysis
DB Fine Furniture
Cetus Consulting Group
Sloane Road Productions
Feature Photo Service
Melissa Erne Photography
Rosewyn Realty
Pomegranate Café
EDUCATION
Rochester Institute of Technology Rochester, NY
Bachelor of Fine Arts, Graphic Design, 2001
Art History minor, 2001
AWARDS
League of American Communications Professionals
• Silver Vision Award, 2007, 2004 and 2003 annual report competition, energy/utilities
• Platinum Award, 2001 annual report competition, overall top 100
The Poynter Institute
St. Petersburg, FL
Visual Journalism Fellowship for Graduate Students, June 2001 – July 2001
SKILLS
Art direction, typography, production, photogtaphy, Flash animation, web site development, package design, photo retouching, HTML/CSS code and basic actionscript
New York, NY
League of American Communications Professionals - Annual Report Competition • Silver Vision Award, 2007, 2004 and 2003 • Platinum Award, 2001 - overall top 100 The Poynter Institute St. Petersburg, FL Visual Journalism Fellowship for Graduate Students, June 2001 – July 2001