Michael Lima

• Responsible for all aspects of the design process from ideation to manufacturing
and production.
• Manage concept development and manufacturing.
• Redesign existing products with an emphasis on reducing manufacturing cost.
• Apply user research insight to design human-centric products.

Training Best Buy employees on Geek Squad sales and services. Key responsibilities: Provide initial contact with clients and check-in products for service. Perform diagnostic testing to determine product issues and provide service solutions. Facilitate in-store sales, upgrades, installations and services.

• Engaged in various aspects of the design process including clay modeling,
concept sketching and product ideation.
• Advanced surfacing of clay models for concept evaluation.
• Created and submitted final clay model for ergonomic evaluation and
production fiberglass mold.

• Ideation and creation of company logos, literature, signage and business cards.
• Product ideation, sketching and negotiation with vendors.

• Involved with multiple areas of the design process including the production of
concept sketches, rendering and mock ups.
• Created a test fixture used to identify key ergonomic features. Test fixture was
deployed at Stanford Medical Center for user feedback and testing.
• Created and submitted full scale foam models of a hand-held emergency
medical device for military use.

Maintained up to date product knowledge. Applied critical thinking skills to meet and exceed customer needs and sales.