Geshercity Identity - In Hebrew, the word “gesher” means “bridge.” GesherCity is a non-profit organization with the goal of connecting people to a city’s Jewish community (in essence, the function of a bridge).
The design concept is to merge something connective and welcoming to something Judaic, without becoming overly religious. The logo is clear and refined, able to work with or without supporting typography at small and large scales.
Ongoing involvement includes designing collaterals, such as the promotional fliers, event invitations, informational brochures, animated internet banner ads, as well as a website.
The primary drive is to spread the word about GesherCity, communicating what the organization is and establishing its identity across a variety of medium.