Mahima Pushkarna designs human-centered experiences and interactions driven by information and data. She believes in the power of visually compelling narratives to create meaningful engagements with data, particularly at underserved touch points. At the core of her work, is addressing multiple levels in the user's conceptual and cognitive framework, with an emphasis on criticality, empathy and speculative appropriateness. She uses design research as a foundation to create well informed and detail-oriented interactions that leverage the solution space of design across multiple industry verticals. Mahima graduated in visual communication design in 2010 and has since worked on numerous design projects for clients in retail, education, technology, communications and finance. She is currently completing her masters in Information Design & Visualization at Northeastern University, Boston, where she is working in tandem with the Mobile Experience Laboratory at MIT towards her master's thesis. She enjoys gathering diverse experiences and exploring new perspectives, through collaborations and projects. View her work at www.mahimapushkarna.com

Work Samples

  • Illustration & Print

Work History

  • Information and Interaction Designer

    • Innovation By Design
    • Cambridge, MA
    • Jun 2015 - Dec 2015 (6 months)

    Designed a future roadmap outlining humanistic experiences with technology, systems and products within the city in the near-future across multiple industry verticals for a leading global fortune 500 company in consumer electronics.

    - Worked in a team of multi-disciplinary researchers and designers from MIT's Mobile Experience Lab, providing expertise in information and interaction design

    - Designed and implemented primary research methodologies and secondary research tools to conduct user research and identify key opportunity areas

    - Synthesized user research into personae and scenario, used to explore opportunity areas, developing conceptual models of human experiences through clustering, ranking and mapping exercises

    - Used visual strategies in information design and data visualization to communicate complex experiences and service systems through experience maps, platform ecosystems and service landscapes

    - Developed integrated experiences to advance market opportunities and capture business potential for future tech

    - Developed executive-level presentation content and seminar material for the senior executive management of the project sponsors

  • Design Consultant

    • Srishti School of Art, Design & Technology
    • Bengaluru, India
    • Apr 2014 - Aug 2014 (4 months)

    - Designed information architecture, wireframes, user-flows, and multi-level fidelity prototypes for program websites

    - Developed templates for program websites and web-based marketing material

    - Served on an admission panel for Pandimonium Labs, conducted portfolio seminars for graduating students

    - Conceptualized and designed customizable marketing packages, navigation infographics, and internal campaigns for multiple touch-points

  • Independent Design Consultant

    • Mahima Pushkarna
    • Bengaluru, India
    • Dec 2007 - Mar 2013 (5 years 3 months)

    Conceptualized, developed and implemented custom design solutions for a steady stream of clients, including but not limited to: UI/UX design for web and mobile platforms, information design, print design, experience design, spatial design, brand and identity design and commissioned illustrations.

  • Design Manager

    • KMB Group
    • Bengaluru, India
    • Jan 2012 - Mar 2013 (1 year 2 months)

    - Responsible for designing the cumulative brand experience of all products and services offered by KMB group of companies, as well as internal and external communications

    - Worked closely with the business development, sales, operations and warehouse managers to develop and implement design briefs and nation-wide strategy for a unified brand experience

    - Conceptualized, designed and actualized KMB group of websites and extended brand experience across web, mobile, print and spatial touchpoints

    - Conducted regular heuristic evaluations, usability tests and A/B testing

    - Guided a team of developers and designers to periodically upgrade KMB websites

    - Spearheaded the introduction of various products on e-commerce platforms such as FlipKart

    - Conceptualized and designed modular shelving systems, display & signage systems for retail outlets

    - Initiated, planned and implemented a modular visual merchandising system in 15+ stores and 200+ Point of Sales across the entire country

    - Managed a team in designing seasonal displays, product packaging and marketing campaigns extending across web, print and spatial platforms

    - Responsible for vendor relationship management, RFQ, vendor selection, direction and production

  • Art Director

    • Fryed Advertising
    • Bengaluru, India
    • Mar 2011 - Sep 2011 (6 months)

    - Worked with multiple clients including Mahindra Retail, Hosmac, Scotmas, and Taj Group of Hotels to achieve tailored design solutions, from inception through execution

    - Created wireframes, clickable prototypes, site maps and information architecture for multi-page and single-page websites

    - Designed static and dynamic visual systems and visual elements for websites, web campaigns and newsletters

    - Designed brand identities and related print & web collaterals, including billboards, signage systems, spatial, retail and exhibition graphics and layouts

    - Owned content and visual strategy for Mahindra Beanstalk, creating engaging spatial experiences through strong illustration and graphic design

Education

  • Northeastern University

    • MFA (expected) Information Design & Visualization
    • 2014 - 2016

    Received the Graduate Student Scholarship

  • Srishti School of Art, Design and Technology

    • Higher Graduate Equivalent Professional Diploma Visual Communication Design
    • 2006 - 2010

    Graduation Project: Kalpaneya Yatre - a journey of imaginations

  • Penny W. Stamps School of Art and Design, University of Michigan

    • Non-degree Scholar Art and Design
    • 2009 - 2009

    Recieved the Emil Wedgie Award that allowed to study Art & Design at the Penny W. Stamps School of Art & Design during Winter 2009

Specialties

Awards

Graduate Student Scholarship 2014 - CAMD, Northeastern University, Boston, MA | Emil Wedgie Award 2009- Penny W. Stamps School of Art and Design, University of Michigan, Ann Arbor, MI

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