Eleven years experience in the Advertising and Marketing Communications industry, creating and managing high performance teams to launch and leverage advertising communication in Pakistan. A creative person is reliable and highly organized with a strong sense of TVC, Design and all sorts of concept. Worked on numerous accounts and designed several launches, promotional campaigns, website, TV Commercial, 3D modeling, mural art, packaging and advertising materials (e.g. POS). Able to work efficiently from inception to completion under heavy stress with attention to details. Result driven team player.

Work Samples

  • Ariel

  • Pampers

  • 3D Modeling, Gondola Designs

Work History

  • Creative Manager

    • Synergy Advertising
    • Jun 2012 - Present (2 years 6 months)

    Clients : National Bank of Pakistan, HabibMetro, Shangrila, ABL Asset Managment, Engro and others client.
    • Unifying and leading the process of concept, design and post-production execution
    • Strong background in TVC, design and extensive knowledge of brand strategies
    • Supervising designers and animators for executing assigned projects
    • Make decisions on a daily basis that ensure both effeciency and effectiveness
    • Quality control, including 3D modeling, proofing, reviewing, measuring and evaluating staff performance and creative output
    • Managing outside resources, including director, producer, vendors, photographers, and web developer
    • Continually learning, evaluating and implementing new marketing communications technologies within the agency and for client campaigns

  • Associate Creative Head

    • Publicis Pakistan (pvt) Ltd.
    • Mar 2011 - May 2012 (1 year 2 months)

    Clients : General Tyre, Indus Motors Company, TDAP, New Horizon, DADEX, Tabba Heart Institute, Getz Pharma and others client.
    - Lead the creative team
    - Lead creative sessions for project
    - Manage multiple projects from concept through completion
    - Develop creative programs and design concepts
    - Supervise and inspire the creative team
    - Generate multiple concepts for a campaign or project
    - Work with the account team and copywriters to develop concepts and present to management
    - Work with internal teams to generate ideas for pitching and proposals
    - Manage team members

  • Senior Visualizer

    • IAL Saatchi & Saatchi
    • Jan 2006 - Feb 2011 (5 years 1 month)

    Clients : Procter & Gamble (P&G), Allied Bank, NFL, Inbox & Orix
    P&G Brands : Ariel, Pampers, Safeguard and P&G Corporate
    - Visually develop ideas as per creative briefs
    - Utilize appropriate method(s) to execute ideas
    - Sound knowledge of Illustration and Image Enhancement
    - Thinking creatively to produce new ideas and concepts
    - In charge of a creative team that produces artwork to be displayed in advertising campaigns, or on products. A creative team can consist of artists (e.g. illustrators, photographers, production artists) and a production staff
    - Deliver all print elements (FMOT & POSM) in line with clients’ requirements

    Events:
    - Designed and executed the event of Worlds Largest Kurta by Ariel which attained position in Guinness Book of Records 2008
    - Concept generation to design execution of Pampers ‘Desert Rose’ in 2007, celebrating Children’s Day
    - Designed and executed the event of Pampers UNICEF vaccination program in 2008 and 2009

  • Visualizer

    • Alyzee Advertising
    • Jan 2003 - Jan 2006 (3 years)

    - Brainstorm ideas with creative team
    - Analyze and execute content using appropriate tools
    - Develop presentations for prospective clients

  • Junior Visualizer

    • Best & Co. International
    • 2002 - 2003 (1 year)

    - Designed Logos, Brochures, Print Ad and Presentation Design in line with creative briefs
    - Develop print campaigns

Education

  • Karachi University

    • M.A Urdu
    • 2013 - 2014

    M.A Urdu

  • Karachi University

    • B.A Economics
    • 2008 - 2010

Specialties

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