Circles in Expansion and Contraction / Radar Map
The concentric circles represent waves that expands and contracts
as we move on our map.
Wind Rose, Guiding Star
Symbolizes the four fundamental directions of orientation, navigation and directions.
A link to discoverers in the age of sea exploration who sought change in continents to be discovered. It also reminds us of a "Guiding Star".
Mobility, Flexibility
These small circles represent Andante users and their movements/expansion into new directions on the global map of general image displayed (Wind rose + Circles Expansion and Contraction + Circles representative of users)
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Andante
Andante Ideas – public contest proposal.
Andante - Ideas Contest
TIP (Transportes Intermodais do Porto) launched a public contest (Andante Ideas Contest) to renew their image for metro company from the city of Porto.
The requirements for the contest were to create a new image for the passengers tickets cards having in mind a strong association of people with brand, creating empathy;
Create a concept that is associated with mobility and combining sensations of freedom and flexibility, reinforce an attitude of change and giving a touch of modernity.
