Prada should comeback on the sneaker realm and take back the crown.
Since the arrival of the America's Cup 15 years ago, the world of footwear design has undergone a significant transformation. With sleeker lasts, a greater emphasis on sport in fashion, and a shift towards function-driven materials, the industry has evolved a lot.
Some early sketches on the possible direction. I tried to avoid too much organic-animalistic forms using instead a more sleek and straight - boxy proportioned design.
possible advanced details of the upper and a quick sketch of the outsole.
A quick render of the 4 hour task.
"All the Praises due to the most fly, Prada"
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PRADA americas cup 2017

Since the arrival of the America's Cup 15 years ago, the world of footwear design has undergone a significant transformation. With sleeker lasts, a greater emphasis on sport in fashion, and a shift towards function-driven materials, the industry has evolved to meet the demands of modern consumers.

As designers began to experiment with new materials and techniques, a new era of footwear emerged, one that seamlessly blended style with performance. From high-tech fabrics to innovative cushioning systems, every aspect of the shoe was reimagined with a focus on function and comfort.

Today, the legacy of the America's Cup can be seen in the cutting-edge designs and forward-thinking innovations that define modern footwear. With each new season, designers continue to push the boundaries of what's possible, creating shoes that not only look great but also perform at the highest level.

Prada+Brutalism+Albers+Gropius.

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Full-time, Moonlighting
Mario Sisillo Falstaffi
Lead Footwear Designer Arezzo, Italy