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  • Mark Wells

    Partner at Xenophya Design (info@xenophya.com)

    Newcastle Upon Tyne, United Kingdom

Founder Xenophya Design Xenophya Design was established in 2001 to specialise in design and development for the motorcycle industry. We are proud to have developed a client list of some of the best known brands in the industry for product planning and concept design in the motorcycle and scooter markets. Founders Mark Wells and Ian Wride have been immersed in various parts of the motorcycle world for over 10 years, graduating with Honours in Transport Design and establishing Xenophya design in 2001. Xenophya now employs a network of experienced and passionate designers, engineers and service providers working towards the goal of becoming the premier port of call for outsourcing motorcycle design services in Europe.

Work Samples

  • Redbull Soapbox

  • Rieju RS3

  • Mac Motorcycles

Work History

  • Director

    • Xenophya Design
    • Dec 2001 - Present (16 years)

    Comparative product analysis
    Target user reviews
    Design Strategy and Implementation
    Concept Design and Illustration
    Advance manual sketching skills,
    Expert in Photoshop & Illustrator
    Clay Modeling
    Hard Modeling
    Project management
    Design Process implementation.
    Manufacturing techniques
    Account Management
    Marketing and Selling Design Services
    Commercial and Entrepreneurial Skills
    Pitching for new projects, writing and presenting quotations
    Experience in Reverse Engineering processes.
    Working experience throughout Europe, and India
    Calculating and working to budgets
    Initiating and coordinating design projects


  • Northumbria University

    • 1st class Ba (Hons) Transportation Design
    • 1996 - 2000

    1st class Ba Hons Transportation Design

  • Norwich School of Art and Design

    • Art Foundation
    • 1995 - 1996



MDA Member, BDI Member