Online Marketing Campaign - NBC's digital strategy established a new technological, creative & cultural benchmark for global, digital-media, event production.
50 million unique visitors
1.3 billion page views
72 million video streams
10 million hours of video watched
In addition, over 6 million people accessed the content via their cell phones, something virtually nonexistent 4 years ago.
In a mere 16 days, we crushed every U.S. digital record for a major media event. Nothing even comes close.