storyboard - A sponsored project for Volkswagen and College for Creative Studies. The project asked students to redefine the automotive retail experience and market Volkswagen to consumers age 21-28. The schedule consisted of 13 weeks of intensive research and conceptualization, plus 3 weeks of production.
still image #1 - Voiceover: "A VW owner does not need his car for two weeks and offers to rent it to other drivers."
A sponsored project for Volkswagen and College for Creative Studies. The project asked students to redefine the automotive retail experience and market Volkswagen to consumers age 21-28. The schedule consisted of 13 weeks of intensive research and conceptualization, plus 3 weeks of production.
still image #2 - A group rents a Volkswagen.
A sponsored project for Volkswagen and College for Creative Studies. The project asked students to redefine the automotive retail experience and market Volkswagen to consumers age 21-28. The schedule consisted of 13 weeks of intensive research and conceptualization, plus 3 weeks of production.
still image #3 - Interface for self-service rental.
A sponsored project for Volkswagen and College for Creative Studies. The project asked students to redefine the automotive retail experience and market Volkswagen to consumers age 21-28. The schedule consisted of 13 weeks of intensive research and conceptualization, plus 3 weeks of production.
still image #4 - Interface for self-service rental.
A sponsored project for Volkswagen and College for Creative Studies. The project asked students to redefine the automotive retail experience and market Volkswagen to consumers age 21-28. The schedule consisted of 13 weeks of intensive research and conceptualization, plus 3 weeks of production.
still image #5 - Interface for self-service rental.
A sponsored project for Volkswagen and College for Creative Studies. The project asked students to redefine the automotive retail experience and market Volkswagen to consumers age 21-28. The schedule consisted of 13 weeks of intensive research and conceptualization, plus 3 weeks of production.
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