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Green Asus
Sometimes industrial design helps to innovate a business
Trying to influence Asus’s decision makers to reduce the amount of overstock components, my team and I decided to take the opportunity and turn these components into products that would support the cause for a “Green Asus”: Four mainboards became a chess set, a few keyboards and cardboard packaging were turned into a scrabble game, and ribbon cables were repurposed to become bags and lamps.
