A fruit holder designed to encourage people to eat more fruit. It does not just store the fruit away as a bowl does, instead they are displayed clearly and iconically in a minimalistic tree form.
A fruit holder designed to encourage people to eat more fruit. It does not just store the fruit away as a bowl does, instead they are displayed clearly and iconically in a minimalistic tree form.
A fruit holder designed to encourage people to eat more fruit. It does not just store the fruit away as a bowl does, instead they are displayed clearly and iconically in a minimalistic tree form.
A fruit holder designed to encourage people to eat more fruit. It does not just store the fruit away as a bowl does, instead they are displayed clearly and iconically in a minimalistic tree form.
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Keep it Cool Fruit Holder

A fun project exploring fruit storage in the kitchen, whilst also trying to promoted healthy eating and the '5 a day' campaign.

PICK STRAIGHT FROM THE TREE

Terracotta tree which absorbs water from the base and as it evaporates causes it to cool, which in turn cools the fruit.


Martin Newland
Product Design United Kingdom