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Seasoned Professional, Director, Designer and Innovator
San Diego, CA
San Diego, CA
Director, Designer, and Innovator bringing 15 years of industry expertise, creating compelling product lines and design leadership for world-class brands, such as: Puma, Under Armour, Asics, Castelli, Skins and others. Once a pro-athlete, I integrate an added intuition of form, functionality and vision into a multi-faceted design approach. Proven ability in combining innovative design philosophy, with a deep understanding of brand development, business strategy and consumer insight. My breadth of work has traveled across continents delivering award-winning categories in both the US and international markets.
Base Layer and Underwear
Innovation, Line Creation, Design & Development of Athletic Apparel and Accessories. Brands include: Skins Compression, Matuse and Riddell. In addition, I am involved in Creation and Direction of branded Collateral for fabric technologies that includes initial presentations, hang tags and P.O.P.
Men's Golf category owner for private label brands Slazenger and Walter Hagen. Includes Trend & Color, Strategic Planning, Design of Styles, Textiles, Prints, and Branded Trim creation.
Design and Development, Direction, Color & Style Trend, Line Creation and Design for the Retail Athletic Apparel categories.
Brands included: Lululemon, Callaway Golf, Dick’s Sporting Goods (Golf and Cycling categories)