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Apparel Director, Designer and Innovator
San Diego, CA
San Diego, CA
Director, Designer, and Innovator bringing 16 years of industry expertise, creating compelling product lines and design leadership for world-class brands, such as: Puma, Under Armour, Oakley, Asics, Castelli, Skins and others. Once a pro-athlete, I integrate an added intuition of form, functionality and vision into a multi-faceted design approach. I have a proven ability in combining a innovative design philosophy, with a deep understanding of brand development, business strategy and consumer insight. My breadth of work has traveled across continents delivering award-winning categories in both the US and international markets.
Base Layer and Underwear
+ Collaborate on global trend & color, seasonal design strategies, technical product concepts
+ Responsible for every aspect of Golf category design including material, trim & color, line creation, category fit, etc..
+ Drive concept, design and execution of Golf apparel lines in partnership with cross functional teams
+ Leader within the design department tasked to support and participate in all applicable company wide initiatives
+ Effectively communicate and present design concepts to internal and external audiences
+ Mentor to design team. Delegate tasks, monitor progress and provide feedback to align with talent growth initiative
+ Partner with developers and product team to create innovative and technologically advanced products
Innovation, Line Creation, Design & Development of Athletic Apparel and Accessories. Brands include: Skins Compression, Matuse and Riddell. In addition, I am involved in Creation and Direction of branded Collateral for fabric technologies that includes initial presentations, hang tags and P.O.P.
Men's Golf category owner for private label brands Slazenger and Walter Hagen. Includes Trend & Color, Strategic Planning, Design of Styles, Textiles, Prints, and Branded Trim creation.
Design and Development, Direction, Color & Style Trend, Line Creation and Design for the Retail Athletic Apparel categories. Brands included: Lululemon, Callaway Golf, Dick’s Sporting Goods (Golf and Cycling categories)