Resumé

WORK EXPERIENCE : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : :
Creative Director/Senior Designer - Winds Enterprises, San Diego/Hangzhou/Como (2009 to Present)
+ Design all cycling category for Skins, both retail and custom team business. Includes apparel & accessories for USA Cycling, Cycling Australia and Team Jayco-Skins
+ Designer and account development coordinator for Wind’s top grossing client, Alleson Athletic. This encompasses all categories in men’s and women’s
+ Manage development team in China to provide detailed technical direction and communication on all phases of design process thru to SMS. This includes materials and trim development
+ Oversee proto sampling on-site in China factories/development office to maintain brand integrity, styling and consistency throughout pre-production process
+ Work directly with clients during all phases of product development, from initial concept-to-factory sampling
+ Travel domestically and internationally for new business development design presentations
+ Project client list includes: Asics America, Castelli, Skins, Alleson Athletic and Warrior

Senior Men’s Apparel Designer - Under Armour, Baltimore, MD (2007-2009)
+ Designed distinctive athletic apparel with brand identity for Under Armour’s men’s line in the following categories: Global Soccer, Compression, Protective, Lifestyle, and Team Sports
+ Member of Product Innovation Team for concept, design and development of new technologies
+ Created and presented conceptual layouts for seasonal trend inspiration, design direction and collection’s theme
+ Developed detailed technical kits to assure garment construction, styling and meeting target price points
+ Collaborated cross-functionally with Product Line Managers on product development from concept to execution of product
+ Lead product fittings with Developers and Pattern makers to assure products’ fit integrity
+ Provided supervision and mentoring for junior members of the design team
+ Represented Apparel Design team as liaison with Brand Marketing department to create new category trims and trim applications
+ Personally designed and helped launch Germany’s Bundesliga Hannover 96’s team and retail lines; Under Armour’s first international team product line

Apparel Designer - Winds Enterprises, Del Mar, CA (2004-2007)
+ Designed athletic apparel, outerwear, compression and fashion underwear lines for national and international brands
+ Created full range of athletic products such as: football & basketball padded garments, protective cups, sports bags and other related accessories
+ Point of contact for all client communications during the development process, such as: prototype sampling, spec packs, styling and fitting details
+ Oversaw product sampling in China factories 2-3 times per year in effort to maintain style and design consistency
+ Worked directly with clients during all phases of product development, as well as new product presentations
+ Traveled nation-wide and internationally to seasonal trade shows and sourcing fairs, researching new trends in fabrication, textile innovation and color forecasting
+ Supervised US and China development teams, providing creative direction in all aspects of design process
+ Designed full-range of relevant merchandising pieces: packaging, hang tags, labeling and catalog images
+ Personal client list included: Asics Japan, Puma Bodywear, Bike Athletic, Russell Athletic and Alleson Athletic

Freelance Graphic Designer - San Diego, CAA (2003 to 2004)
+ Freelance projects ranging from: branding, advertising, web design and apparel design and product packaging
+ Client list included: DeWalt Cycling Team, Bike Athletic, Winds Enterprises and Lorenz Advertising

Graphic Designer, Advertising Lead - National Instruments, Austin, TX (1999 to 2003)
+ Managed team of designers to create advertising strategies consistent with corporate branding
+ Provided creative and strategic direction for all advertising materials (domestic and international)
+ Designed print projects, web advertising, promotional materials and multimedia projects

Graphic Designer - Lorenz Advertising, San Diego, CA (1997 to 1999)
+ Conceptualized and designed various materials for print, web, and multimedia such as: advertising campaigns, direct mail, branding, web sites, packaging, collateral pieces, and environmental graphics
+ Collaborated with design team and clients to create innovative design solutions
+ Personal client list included: Enza Zaden, Audioquest Cables, VideoGear, Ultegra, and Gowan Company


SKILLS : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : :
APPAREL DESIGN: Performance Training, Compression Base Layer, Protective, Lifestyle, Underwear, Team Wear, Outerwear
PRODUCT DESIGN: Soft Goods
GRAPHIC DESIGN: Branding, Packaging, P.O.P, Illustration


DESIGN EDUCATION : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : :
Associate in Arts Degree, Graphic Design and Communication - San Diego City College, CA 1993-1997

Projects by Martin Roesch