Matt Cho

Industrial Designer — Lexington , KY

Lexmark

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Lexmark Industrial Design Language - With collaboration with Fitch, the design language was developed with focus on Lexmark's core brand attributes.

Form language supports different architectural configurations, from desktop machines to floor standing machines with multiple paper handling options.
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Laser product line - The image represents successful execution of Lexmark Industrial Design Language. I've led the design development of the low-end monochrome single, and multi-functional machines.
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Lexmark X204N - Design development of the laser multi-functional printer is a cross functional team effort of marketing, design, usability, and engineering. Each team brings goals such as product price point, UI commonality, and tooling cost, which must be prioritized and addressed accordingly.

The production design stays true to Lexmark Design Language, from aesthetics to all aspects of user interactions.
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Detail Ideation Sketches - Compilation of sketch samples exploring detail refinement within the Lexmark Design Language.
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Digital Picture Frame Printer - "How do users print?"

The conceptual digital picture frame enables the users to print and share images away from the office, and bring the experience into the social living area.
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Digital Picture Frame Printer

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