A creative and business grounded product and industrial designer with over 8 years experience across in-house design teams and consultancy teams in both Asia and Europe.

Work Samples

  • Nixplay Edge WiFi Cloud Frame - RedDot 2015 Winner

  • Wearable Life Science GmbH (Antelope Club)

  • #Resume #Productdesigner #Industrialdesigner

Work History

  • Product Designer (& trainee PM)

    • Pilotfish
    • München, Germany
    • Dec 2014 - Present (2 years)

    Business & Service Design
    Research and strategy; Ethnography, Trends translation, Technology search, Concept evaluation, Innovation strategy

    Industrial and product design; design trends, Visual Brand language, DFM, prototyping, CMF
    Junior Project management

    Business development; stakeholder mapping

  • Business & Strategic Designer (Freelance Consultant)

    Covering business design & strategic design.

    Analysing the current product value map, value proposition, business canvas and external market forces to drive existing and new product development (NPD) from a user centered and design thinking approach.

  • Product Designer (Freelance)

    • Pilotfish
    • München, Germany
    • Oct 2014 - Nov 2014 (1 month)

    BMW automotive: Technology scouting & research, technology roadmapping, and automotive ideation sketches and visualisation.

  • Senior Industrial & Product Designer

    • nixplay
    • Hong Kong, Hong Kong
    • Sep 2013 - Jul 2014 (10 months)

    Achievements:
    • Exclusively responsible for creating and developing the brands design strategy and both products and graphical design language based on market research analysis and social trends.
    • Successful launch of the nixplay brand that has innately resonated with users aspirations.
    • Successful launch of the nixplay Edge WiFi photo frame.
    • Red Dot Award for Product design for the nixplay Edge WiFi photo frame.

    Responsibilities:
    • Visual graphics design and communication for branding and packaging.
    • Industrial & product design and development.
    • Prototypes mock ups and cosmetics.
    • Design and engineering validation with Chinese factories.
    • Indirect management of design staff and general project management tasks.
    • Brand and product advocate & evangelist.
    • Daily collaboration with marketing and senior management CEO, CFO and CTO.

  • Industrial & Product Designer

    • nixplay
    • Hong Kong, Hong Kong
    • Apr 2013 - Jul 2014 (1 year 3 months)

    Achievements:
    • Exclusively responsible for creating and developing the brands design strategy and both products and graphical design language based on market research analysis and social trends.
    • Successful launch of the nixplay brand that has innately resonated with users aspirations.
    • Successful launch of the nixplay Edge WiFi photo frame.
    • Red Dot Award for Product design for the nixplay Edge WiFi photo frame.

    Responsibilities:
    • Visual graphics design and communication for branding and packaging.
    • Industrial & product design and development.
    • Prototypes mock ups and cosmetics.
    • Design and engineering validation with Chinese factories.
    • Indirect management of design staff and general project management tasks.
    • Brand and product advocate & evangelist.
    • Daily collaboration with marketing and senior management CEO, CFO and CTO.

  • Product Designer

    Designing telecommunication products for the Vtech, AT&T and ODM brand for a range of lifestyle segments within the US and EU markets.

    Responsibilities:
    • Visual trend analysis & mood boards.
    • Strategy and Branding.
    • Concept generation and ideation.
    • Aesthetic design language development.
    • Design for manufacture (DFM) injection moulding plastics.
    • DFM for injection moulded plastics.
    • Collaborating with engineers on design validation.
    • CMF and colour specification.
    • Copper master surface check (EDM).

  • Product designer (MSc placement)

  • UX Designer (MSc paid freelance)

    • Samsung
    • Seoul, South Korea
    • Apr 2010 - May 2010 (1 month)
  • UX / IxD Designer (MSc KTP workshop)

    • Cardiff Metropolitan University (UWIC)
    • Seoul, South Korea
    • Apr 2010 - Apr 2010
  • Junior Product Design Engineer

    • Optima Products
    • Sep 2006 - Aug 2009 (2 years 11 months)

Education

  • Cardiff Metropolitan University

    • MSc Advanced Product Design Industrial and Product Design
    • 2009 - 2010

    Research principles & practices: Ethnography & Marketing techniques Form & Colour: Brand Aesthetics, Branding strategy, Psychology of colour, Consumer behaviour. Design for manufacture: Prototyping Usability and User Testing: Testing & Evaluation UX/ UI: Information ergonomics, Gestural design, Human factors, Wireframes, Prototyping. Sustainable Design: Life cycle thinking, Life cycle analysis (LCA). METmatrix, LIDS wheel.

  • Brunel University

    • BA Hons Industrial Design Industrial and Product Design
    • 2002 - 2006

    Brand Strategy & Marketing. Design Process Innovation Management Sustainable Design Engineering Principles; materials Mechatronics, Electronic & Programming

Specialties

Affiliations

GradIED - Chartered Institute of Design Engineers

Awards

Red Dot Award: Product Design Award Winner 2015 INDEX Award 2010 Nominee

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