I am an enthusiastic, adaptable and hardworking senior designer with 4 years in consumer electronics in Asia, and 4 years in architecture and design engineering in London. I deliver strategic and creative designs that go beyond articulated needs by identifying and nurturing user’s insights to deliver exquisite visual designs surpassing expectations. I am an inquisitive designer when it comes to understanding consumer behaviour, perception and interaction and subsequently translating those insights into the products. I am passionate about satisfying user needs by developing their requirements into stories and concepts in order to create compelling products. My ability to work in all areas of the design process helps me to empathize with the various disciplines within a business. Moreover, my knowledge in defining a product range and value propositions based on market trends, ideation and development with engineering, human factors, CMF and project management, has helped me become a strong well rounded senior designer.

Work Samples

  • nixplay

  • vtech

Work History

  • Senior Product Designer

    • nixplay
    • Hong Kong, Hong Kong
    • Sep 2013 - Present (1 year)

    I have been exclusively responsible for:
    Development of product placement strategy for photo cloud frame.
    Creation of three product categories core, pro-view and business.
    Design & production of the 1st nixplay cloud frame 8 &13 inch screen.
    Departmental responsibility for both product design and graphic.
    Branding, marketing & design strategy (marketing collaboration).

  • Product Designer

    • nixplay
    • Hong Kong, Hong Kong
    • Apr 2013 - Present (1 year 5 months)

    Branding & design strategy.
    Product placement strategy & groundwork.
    Design & production of the 1st nixplay cloud frame 8 and 13 inch screen.
    UX & UI interface ground work for nixplay cloud frame.

  • Product Designer

    Initially a 6 month placement - kept on for outstanding performance.
    Design Vtech DECT 6.0 cordless phones for 6 price point platforms.
    Design & production of premium touch interface phone - showcased at CES.
    Design & production of value range DECT 6.0 phone - showcased at CES.
    Strategy and design team for Elderly Careline for product diversification.

  • Product designer (MSc placement)

    Knowledge transfer partnership between Harman & Becker (automotive) & Eco Design Centre Wales.
    Research sustainable design tool inc, life cycle analysis (LCA).
    Creation & design proposal for Harman/Kardon mid-range speakers.

  • User experience designer (MSc placement)

    • Samsung Art and Design Institute
    • Seoul, South Korea
    • Apr 2010 - Jun 2010 (2 months)

    Research and design for interactive educational learning devices for TV app interfacing.

  • User experience designer (MSc placement)

    • Cardiff Metropolitan University (UWIC)
    • Seoul, South Korea
    • Apr 2010 - Apr 2010

    Lead designer on a university to business knowledge transfer partnership.
    Design research conducted in Seoul for interactive public installations.
    Utilizing Xbox-Kinetic like camera for colour detection & motion tracking.
    Software and hardware proving prototype and concept presentation.

  • Product Designer

    • Optima Products
    • Sep 2006 - Feb 2009 (2 years 5 months)

    Design & manufacture of architectural products.
    Design & production of award winning Quad hinge for office glass doors.
    CAD drafting & engineering production drawings to BS standards.
    Achievements: Autodesk Inventor certification, SAPA aluminium extrusion, Saint Gobain Glass.

  • Product Design Engineer (Undergraduate placement)

    • Delkor Global
    • Sep 2004 - Jun 2005 (9 months)
  • Product Designer (1st year placement)

    • Kinneir Dufort
    • Jun 2002 - Jun 2002


  • Cardiff Metropolitan University

    • MSc Advanced Product Design Industrial and Product Design
    • 2009 - 2010

    Research principles & practices: Ethnography & Marketing techniques Form & Colour: Brand Aesthetics, Branding strategy, Psychology of colour, Consumer behaviour. Design for manufacture: Prototyping Usability and User Testing: Testing & Evaluation UX/ UI: Information ergonomics, Gestural design, Human factors, Wireframes, Prototyping. Sustainable Design: Life cycle thinking, Life cycle analysis (LCA). METmatrix, LIDS wheel.

  • Brunel University

    • BA Hons Industrial Design Industrial and Product Design
    • 2002 - 2006

    A 4-year thick-sandwich modules included: Engineering Principles; materials Mechatronics, Electronic & Programming Brand Strategy & Marketing. Design Process Innovation Management Sustainable Design



Chartered Institute of Design Engineers