Enthusiastic and creative industrial designer with 4 years in-house experience in Asia for leading consumer electronic brands including AT&T, Vtech telecommunications, Deutsche Telecoms, Samsung, BBC iPlayer, and startup nixplay. predominantly skilled in front end design I work with clients and brands to identify user insights, needs and aspirations and translating the results into viable design strategies that align with marketing and the business objectives. I aim to deliver strategically grounded, creative and visual industrial designs with a simple and clear emotion and value proposition that go beyond expectations to build the brand.

Work Samples

  • nixplay

  • vtech

Work History

  • Product Designer & PM

    • Pilotfish
    • München, Germany
    • Dec 2014 - Present (10 months)

    Designing and project managing for companies in the following sectors: Digital signage (small to wide format), audio, wearable fitness, sports equipment and automotive. Covering a diverse spectrum of clients from large multinationals such as BMW, right down to SME's and start ups.

  • Product Designer (Freelance)

    • Pilotfish
    • Cardiff, United Kingdom
    • Oct 2014 - Nov 2014 (1 month)

    Freelance work on BMW automotive.

  • Senior Product Designer (Lead Designer)

    • nixplay
    • Hong Kong, Hong Kong
    • Sep 2013 - Jul 2014 (10 months)

    • Creating a new visual brand language from the ground up for nixplay by researching social photography trends and visual language to achieve a brand that innately understood and resonated with its users needs and aspirations.
    • Creating a branding identity and subsequently a brand/ marketing strategy by adopting a key set of guidelines and visual design languages that created a personality that users could trust and relate.
    • Creating a visually complimentary Industrial design hardware that emotionally echoes with the user’s needs, behavior and lifestyle by offering different design styles based on lifestyle and cost for both B2C and B2B.
    • Successful launch of the brand nixplay and the nixplay Edge photo frame

    • Visual graphics design and communication for branding and packaging
    • Industrial & product design and development
    • Prototypes mock ups and cosmetics.
    • Assisting with design and engineering validation with Chinese factories
    • Indirect management of design staff and general project management tasks
    • Daily collaboration with marketing and senior management CEO, CFO and CTO

  • Product Designer

    • nixplay
    • Hong Kong, Hong Kong
    • Apr 2013 - Jul 2013 (3 months)
  • Product Designer

    • Designing telecommunication products for the Vtech, AT&T and ODM brand for a range of price point and life style categories and segments for the US and EU market.
    • Design of the Vtech premium touch phone achieved positive comments at CES 2013 and from Wal-Mart by focusing on a minimal circular form factor and design helped the product differentiate.
    • Design of the Vtech Value range and OPP design achieved positive comments at CES 2013 and from Wal-Mart and OfficeMax by focusing on more intuitive minimal and cost effective designs.
    • Strategy and design for the expansion into elderly care line and monitoring products, using ideation and concept generation.

    • Visual trend analysis & mood boards
    • Concept generation and ideation
    • Aesthetic design language development and progression
    • Collaborating with engineers on design validation.
    • CMF / Colour specification
    • Copper master check for EDM and production

  • Product designer (MSc placement)

  • User experience designer (MSc paid freelance)

    • Samsung
    • Seoul, South Korea
    • Apr 2010 - May 2010 (1 month)
  • User experience and Interaction designer (MSc KTP workshop)

    • Cardiff Metropolitan University (UWIC)
    • Seoul, South Korea
    • Apr 2010 - Apr 2010
  • Product Designer

    • Optima Products
    • Sep 2006 - Aug 2009 (2 years 11 months)


  • Cardiff Metropolitan University

    • MSc Advanced Product Design Industrial and Product Design
    • 2009 - 2010

    Research principles & practices: Ethnography & Marketing techniques Form & Colour: Brand Aesthetics, Branding strategy, Psychology of colour, Consumer behaviour. Design for manufacture: Prototyping Usability and User Testing: Testing & Evaluation UX/ UI: Information ergonomics, Gestural design, Human factors, Wireframes, Prototyping. Sustainable Design: Life cycle thinking, Life cycle analysis (LCA). METmatrix, LIDS wheel.

  • Brunel University

    • BA Hons Industrial Design Industrial and Product Design
    • 2002 - 2006

    Brand Strategy & Marketing. Design Process Innovation Management Sustainable Design Engineering Principles; materials Mechatronics, Electronic & Programming



Chartered Institute of Design Engineers


Red Dot Award: Product Design Award Winner 2015 INDEX Award 2010 Nominee