Open to opportunities as a Design Strategist, Service designer or Project Manager. A creative and business grounded designer and problem solver with over 9 years experience across in-house design teams and consultancy teams in both Asia and Europe.

Work Samples

  • Teufel Cage Headphones (Gunmetal Black)

  • Nixplay Edge WiFi Cloud Frame - RedDot 2015 Winner

  • Wearable Life Science GmbH (Antelope Club)

Work History

  • Senior UX Designer / Project manager

    • -
    • München, Germany
    • May 2017 - Present (4 months)
  • Product Designer & Project Manager

    • Pilotfish
    • München, Germany
    • Nov 2014 - Present (2 years 10 months)

    User Experience Design (UX): Mid to Senior
    Research and Strategy; Ethnography, Trends Translation, Technology Search, Concept Evaluation, Innovation Strategy.

    Hardware Interaction Design (ID):
    Design Trends, Visual Brand Language, DFM, Prototyping (Low Fidelity cardboard / 3D Printed), CMF.

    Service / Business Design (SD):
    Customer Journey Mapping, Affinity Diagram, Personas, Blueprints, Use Case Scenarios, Usability Testing, Business Model Canvas.

    Psychology (PSY):
    Learning; (Classical, Instrumental/Operant), Memory (Sensory, Short term & Long Term, Procedural, Semantic), Gestalt psychology.

    Project Management (PM):
    Progression from Trainee to PM
    Client and Account Management
    Project planning
    Budget estimations and bid proposals
    Procurement and purchasing with vendors; including negotiations.

    Business Development (BD):
    Network Mapping, Presentation, Sales pitches.

  • Design Strategist (Freelance Consultant)

    Covering business design & strategic design.

    Analysing the current product value map, value proposition, business canvas and external market forces to drive existing and new product development (NPD) from a user centered and design thinking approach.

  • Product Designer (Freelance)

    • Pilotfish
    • München, Germany
    • Oct 2014 - Nov 2014 (1 month)

    BMW automotive: Technology scouting & research, technology roadmapping, and automotive ideation sketches and visualisation.

  • Senior Industrial & Product Designer

    • nixplay
    • Hong Kong, Hong Kong
    • Aug 2013 - Jul 2014 (11 months)

    Nixplay has pioneered a revolution in the digital photo sphere through our next-generation Cloud Frame. The integrated Nixplay cloud photo service provides an exciting new way of managing, viewing and sharing your digital photos, anywhere at anytime.

    • Exclusively responsible for creating and developing the brands design strategy and both products and graphical design language based on market research analysis and social trends.
    • Successful launch of the nixplay brand that has innately resonated with users aspirations.
    • Successful launch of the nixplay Edge WiFi photo frame.
    • Red Dot Award for Product design for the nixplay Edge WiFi photo frame.

    • Visual graphics design and communication for branding and packaging.
    • Industrial & product design and development.
    • Prototypes mock ups and cosmetics.
    • Design and engineering validation with Chinese factories.
    • Indirect management of design staff and general project management tasks.
    • Brand and product advocate & evangelist.
    • Daily collaboration with marketing and senior management CEO, CFO and CTO.

  • Industrial & Product Designer

    • nixplay
    • Hong Kong, Hong Kong
    • Apr 2013 - Jul 2014 (1 year 3 months)

    Nixplay has pioneered a revolution in the digital photo sphere through our next-generation Cloud Frame. The integrated Nixplay cloud photo service provides an exciting new way of managing, viewing and sharing your digital photos, anywhere at anytime.

  • Product Designer

    Designing telecommunication products for the Vtech, AT&T and ODM brand for a range of lifestyle segments within the US and EU markets.

    • Visual trend analysis & mood boards.
    • Strategy and Branding.
    • Concept generation and ideation.
    • Aesthetic design language development.
    • Design for manufacture (DFM) injection moulding plastics.
    • DFM for injection moulded plastics.
    • Collaborating with engineers on design validation.
    • CMF and colour specification.
    • Copper master surface check (EDM).

  • Research Designer (MSc placement)

    Applying sustainable design practices, techniques and tool on Harman automotive speakers.
    The aim was to identify and reduce the environmental impact of systems, processes, materials and to ultimately reduce the manufacturing costs.

    Tools included cradle to cradle, MET matrix, Lids wheel and Life cycle analysis (LCA) software SimaPro & GaBi.

  • UX Designer (Freelance)

    • Samsung
    • Seoul, South Korea
    • Apr 2010 - May 2010 (1 month)

    Television market research

  • UX / IxD Designer

    • Cardiff Metropolitan University (UWIC)
    • Seoul, South Korea
    • Apr 2010 - Apr 2010

    3 week Workshop: Lead role in Bluetooth low fidelity IxD / UI prototyping in Seoul at SADI (Samsung Art & Design Institute).

  • Junior Product Design Engineer

    • Optima Products
    • Sep 2006 - Aug 2009 (2 years 11 months)

    Design and engineering for production of aluminium partition systems and doors.


  • Cardiff Metropolitan University

    • MSc Advanced Product Design Industrial and Product Design
    • 2009 - 2010

    Research principles & practices: Ethnography & Marketing techniques Form & Colour: Brand Aesthetics, Branding strategy, Psychology of colour, Consumer behaviour. Design for manufacture: Prototyping Usability and User Testing: Testing & Evaluation UX/ UI: Information ergonomics, Gestural design, Human factors, Wireframes, Prototyping. Sustainable Design: Life cycle thinking, Life cycle analysis (LCA). METmatrix, LIDS wheel.

  • Brunel University

    • BA (Hons) Industrial Design with Professional Development Industrial and Product Design
    • 2002 - 2006

    Brand Strategy & Marketing. Design Process Innovation Management Sustainable Design Engineering Principles; materials Mechatronics, Electronic & Programming



GradIED - Chartered Institute of Design Engineers BMW Brand Ambassador - Training


ISPO BrandNew Winner 2015 - Antelope Club Red Dot Award: Product Design Award Winner 2015 INDEX Award 2010 Nominee