Duke Energy was looking for a custom video to help educate potential new homeowners in the North Carolina region about the benefits of the Home Energy Rating System (HERS). My client partnered with a local animation studio, and together, we developed an illustration style and narrative that is as informative, as it is quirky.

My role as Freelance Art Director was to help guide creative at numerous review points, select voice-over talent and consultation for final delivery.
gLike
Duke Energy HERS video

Fun. Quirky. Informative. A 2-minute script for educating potential new homebuyers the benefits of the Home Efficiency Rating System.

Matthew Ryf
Art Direction + Graphic Design Portland, OR