Novartis Inspiration Book 2012 - A custom bound book of branding ideas and concepts presented to the client that initiated a refresh of existing materials for their leadership development program.
Novartis Inspiration Book 2012 - Sample spread.
Novartis Inspiration Book 2012 - Sample spread that defines and reinforces our client-vendor partnership.
Novartis Inspiration Book 2012 - Typographical detail.
Novartis Inspiration Book 2012 - Sample spread that showcases refined and updated branded infographics.
Portfolio Box - These portfolio boxes house participant program materials and collateral. Customized with a silk varnish, blind emboss and magnetic flap.
Program Workbooks - Two different leadership programs, one brand. These workbooks are used extensively by participants throughout their week long course and guides them through group activities and on-site presentations.
Program Workbook detail - Section divider detail. The Novartis M1 Program is a series of global events and translated into several languages.
Assessment Reports - Each program participant receives a series of assessment reports. Covers are printed as 4-color shells, processed and bound in-house.
USB Cards - Loaded with program content, these USB cards were ideal for participants who were mobile and wanted to review materials at their convenience.
Challenge Cards - Participants play a friendly game of Novartis trivia using these deck of cards to challenge their knowledge of company history, product and core values.
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Novartis

Brand collateral and redesign for a global pharmaceutical company's leadership development program.

Matthew Ryf
Art Direction + Graphic Design Portland, OR