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  • Matthew Ryf

    Art Direction + Graphic Design

    Portland, OR

WORK IS CRAFT. I am a seasoned design professional with 20 years of insights and accomplishments. I am seeking my tribe of like-minded creatives that aligns with a methodology of strategic thoughtfulness and an unwavering discipline for detail-oriented work. I specialize in creative direction, graphic design, strategic branding and mentoring. Freelance clients include: CLEAResult Con-way, Inc. Fred Meyer HereNow Creative Oregon Business Magazine Quango Interactive, Inc Sadie Golf Weedman Design Partners

Work Samples

  • Digital

  • Identity + Branding

  • Animation

Work History

Ryf [Houston, Texas + Portland, Oregon] Art Director | 1996 to present + Freelance design office providing identity development, print and digital branded solutions. CLIENTS: CLEAResult, Con-way Enterprises, HereNow Creative, House of Antique Hardware, Lawndale Art Center, Macrocosm Marketing, Oregon Business Magazine, Pennebaker, Quango Interactive, Sadie Golf, Third Story Press, Urban League of Portland RR Donnelley [Portland, Oregon] Associate Creative Director | December 2012 to July 2013 + Achieved client launch of Target Corporation retail stores for all Canadian markets. + Orchestrated concept-to-delivery methods and processes, while delivering the brand aesthetic across multiple assignments. + Photo art direction, set development and post-production supervision. CLIENT: Target Corporation Oliver Wyman Leadership Development [Portland, Oregon] Design Manager | November 2010 to December 2012 + Steward of best practices and processes to ensure quality, on-brand, blended solutions. + Developed internal sales and marketing tools in the form of design templates, information graphics and digital portals. – Successfully launched client online resource portals for multiple, global leadership development programs. + Proposed and led brand refresh efforts for Novartis’ global leadership program materials. CLIENTS: AstraZeneca, Citi, Dell, Fujitsu, La Banque Postale, Nike, Novartis, Unilever YRG [Portland, Oregon] Design Director | September 2008 to April 2009 + Responsible for the agency’s creative yield, while curating freelance resources and managing and directing design teams. + Established processes for efficient project flow and quality control between PMs, traffic and design team. + Lead agency re-branding efforts with new identity program, internal communications and responsive website. + Quality-assurance of all projects, from initial client presentation to final delivery. – Includes both print and digital landscapes with art direction on product and location photography. + Identified strategic design opportunities for RFPs and multi-channel campaign initiatives. CLIENTS: Samaritan Health Services, Climax Tools, Numonyx, Travel Portland cmd Agency [Portland, Oregon] Art Director + Design Director | April 2003 to August 2008 + Facilitated multi-disciplinary team collaboration for integrated marketing programs, brand campaigns and special projects. + Developed re-branded collateral, advertising and digital deliveries for the agency’s flagship client, JELD-WEN Windows & Doors. – Includes interactive kiosk for national trade show events, Flash-driven online design studio and numerous web-based campaign initiatives. + Achieved successful site launches for a diversified clientele that includes Bridgeport Brewing, Arbor Custom Homes, The Wyatt and Shasta Administrative Services. CLIENTS: Arbor Custom Homes, BridgePort Brewing Company, Hewlett Packard, InSport Athletic Apparel, Jeld-Wen Windows & Doors, The Bank of Oswego, The Lodge at Suncadia, Unitus Community Credit Union Savage Design Group [Houston, Texas] Senior Designer | April 2000 to September 2002 + Concept, design, execution and delivery of annual reports, brand collateral, identity programs and digital media. + Innovated studio’s first interactive annual report with custom Flash animation for American Airlines. CLIENTS: Administaff, American Airlines, Anadarko Petroleum, ExxonMobil, Houston Film Commission, Nabors Industries, Rice University Barnet & Levinson Design [Houston, Texas] Designer | January 1998 to April 2000 + Concept, design, execution and delivery of brand collateral, advertisements and web site design. + Designed, produced and scripted award-winning self-promotion booklet that led to new business development. CLIENTS: ExxonMobil, IKON Office Solutions, Rice University





Art Directors Club of Houston, Annual Report Competition, Communication Arts, Creativity 31 Annual, Golden Mirror Award, Graphis Letterhead 6, Houston Advertising Federation, HOW International Design Annual, Portland Advertising Federation, PRINT’s Regional Design Annual