Work Samples

  • In-Television™ Experience Design

  • Package Design

  • Logo Design

Work History

[EDUCATION] Bachelor of Science in Industrial Design, May 2010 Minor in Packaging Science Virginia Polytechnic Institute + State University [WORK EXPERIENCE] Technical Design Leader, BrightLine, New York, NY | August 2010 – Present • Designed + executed over 8 full campaigns across multiple TV, gaming, + mobile platforms for Unilever, Philips Norelco, Pepsico, + McNeil Consumer Healthcare • Use creative art direction to lead + manage teams of designers • Oversee designers throughout planning, execution, + analysis phases • Develop + illustrate storyboard concepts • Utilize data-driven design research to develop marketing/advertising strategies + experience recommendations based on client needs + brand language • Work in conjunction with platform vendors, developers, + designers to effectively utilize + further Advanced TV platform technologies • Analyze post-campaign raw data + behavioral studies to create wrap-up reports • Top performing Apple iAd of 2012 across Unilever, BrightLine, + Apple brands (duration + visits) • Experience Design Associate | August 2010 – May 2012 • Senior Experience Designer | May 2012 – January 2013 Freelance Graphic/Logo Design, Packaging, + Photography | August 2009 – Present • Designed logos for American Express EMVG (risk oversight) team • Designed logos for Pepperidge Farm iSolutions Team + R&D Innovation Team • Designed logos/branding for Project Six comprehensive financial planning organization • Developed packaging specs + layouts for Briggs & Riley Travelware • Developed prospective package designs for Positively Organic Clothing Co. • Hired to photograph, edit, + produce wedding/freelance photography events Red Bull Collegiate Brand Manager, Blacksburg, VA | August 2007 – May 2010 • Red Bull North America representative for the Virginia Tech campus • Developed + maintained Red Bull branding/marketing standards • Developed quality relationships through networking + communication skills • Planned, executed, + worked with campus events to improve overall event experience [SKILLS] Analog • Graphic design/layout, user interface/experience design, ideation/brainstorming, ethnographic + trend research, branding + marketing strategy, pencil/pen sketching, storyboard illustration, cartooning, marker rendering, team leadership/management, screen printing, wood/plastic shop skills, wood identification, digital/film photography, model making Digital • Fluent in PC + Mac platforms, Adobe CS5 + 6 | Illustrator, InDesign, Photoshop SketchBook Pro, Microsoft Office Suite, SolidWorks Working knowledge | Dreamweaver, Artios, Rhinoceros, TOPS

Education

  • Virginia Polytechnic Institute and State University

    • Bachelors of Science Industrial Design
    • 2004 - 2010

Specialties

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