• + Follow
  • Matt Russell

    Lead Graphic Designer

    New York City, NY

I'm Matt, a visual designer based in the quiet little town of New York City. I specialize in digital, print, and UI/UX design projects across all industries including e-com, B2B, financial, publishers, travel, Fortune500, and more. I love clean, informative design and have been known to conquer brand identity, email marketing, marketing strategy, client relations, and internal team building/management projects like a champ. Useless facts include: avid film buff with an opinion on just about every movie ever made, lover of fried food and anything that increases bad cholesterol, and the self-proclaimed king of hanging out.

Work Samples

  • Three Birds Logo/Branding

  • Apparel Design

  • Banana Sketches

Work History

Bounce Exchange | Lead Graphic Designer | August 2014 - July 2016 Senior Graphic Designer | May 2013 - August 2014 Built and managed in-house design team of 9 - led creative design and strategy, maintained internal and external timelines, organized, planned, and trafficked daily design priorities. Worked with over 300+ clients across eComm, B2B, Fortune 500, travel, and publishers - clients include Comcast, Microsoft, Hearst, Rodale, CNBC, Gannett, Ann Taylor, Lufthansa Represented design strategy in client meetings, managed client expectations while communicating design best practices and data-driven design solutions Collaborated cross-departmentally with developers, client managers, marketing, sales, analytics, and company executives to plan, ideate, execute, and optimize campaigns Strategized, concepted, and designed client campaign visuals including emails, onsite campaign executions, wrap-up report/analytics presentations Internal responsibilities include in-house website design/experience, internal email signatures, new employee on-boarding materials, and collateral for internal events Hired, trained, and mentored 6 full-time designers ranging from associate to senior level BrightLine | Technical Design Leader | January 2013 - May 2013 Senior Experience Designer | March 2012 - January 2013 Experience Designer | August 2010 - March 2012 Designed and executed over 8 robust campaigns across multiple TV, gaming, and mobile platforms for clients such as Unilever, Philips Norelco, Pepsico., and McNeil Utilized data-driven design research to develop marketing/advertising strategies and experience recommendations based on client needs and brand language Oversaw and guided design teams of 2-4 designers throughout planning, execution, and analysis phases Collaborated with platform vendors, developers, and designers to effectively utilize and further Advanced TV platform technologies Represented the company as a partner in multiple inter-agency teams for various Unilever brands to help ideate new brand strategies Analyzed post-campaign raw data and behavioral studies to create wrap-up reports and identify further areas of opportunities Developed and illustrated storyboard concepts for custom video design for clients, and worked with internal video team to oversee execution


  • Virginia Polytechnic Institute and State University

    • Bachelors of Science Industrial Design
    • 2004 - 2010



Robert Reuter Design Excellence Award | 2009