Vanguard Health Systems, an operator of hospitals across America, wanted to promote their new service and software to physicians.
After creating the IDology identity, an approach was needed to build interest and cooperation with physicians. A presentation kit including two brochures and a folder was used as the promotional tool. An associate would give a presentation to a physician and leave the kit behind for them to look over.
Being a completely new and revolutionary way to provide health care, the first priority was to explain what IDology is and why it was important. Next, Vanguard wanted to explain why both physicians and their patents would benefit from using IDology.
The aim was to concentrate on the communication and facts while keeping visual interest with a very active and new look. The design is meant to be visually stimulating and different from the toned-down, universal health care look.
