Maxence Dirat
Industrial Designer — Versailles, France
3rd Year Project made with a friend of mine. We had to pick out a brand, think of a new product different of what they usually do, and design a POS material for this product. We picked out Eastpack, and decided they were starting to sell a brand new collection of watches. As the goal of this project was the POS material we didn't have to actually design the new product, so we used watches model my partner already modeled for another project. We decided to focus on the "built to resist" image of Eastpack, and designed a stall to display the packagings of the watches, wich were in a rock shaped packaging, with a glass looking part and inviting the customer to break the glass with the featured hammer, to reinforce the "unbreakable" dimension of Eastpack products on these watches.
