Art Director — Dubai, United Arab Emirates
I WANT TO DESIGN EVERYTHING!
WORK EXPERIENCE
July 2009 – Present Alama (Boutique agency) Dubai, UAE
Industry: Marketing & Design
Position: Head of Creative
• Organize, liaise and over-look all work produced by the creative department
• Work on developing creative and region specific design solutions based on client briefs
• Handle full development of Brand Identities starting from idea conceptualization, logo & stationery to store design
• Work hands on with production & printing houses to maintain proper level of quality in production
• Development of website concept and design
• Work hand-in-hand with web-developer to ensure final website is up to quality and standard
June 2005 - 2009 Publinet Advertising Dubai, UAE
Industry: Advertising
Position: Senior Graphic Designer
• Handled a full-fledged revamp of PublinetÕs brand identity
• Worked on the ÒArabizationÓ of the new Baskin Robbins logo; creating a customized Arabic font
• Building and creation of corporate identities
• Conceptualization and design of corporate marketing materials (packaging, stationary, brochures, murals, presentation packages etc.)
• Layout designs for tactical ads, newspaper wraps and magazines
June 2004 - July 2004 Arabian Gulf Advertising, AGA Dubai, UAE
Industry: Advertising
Position: Graphic Design Trainee
• Concept development of radio script
• Design of corporate marketing materials (forms, pamphlets, table top advertisements)
• Development of technical skills
• Other task: Learning through observation
June 2003 - July 2003 Pronet Dubai, UAE
Position: Freelancer
• Conversion of English catalogue design to an Arabic version
June 2003 - July 2003 Toys R Us Dubai, UAE
Industry: Toy Store
Position: Temporary Summer Sales Assistant
• Dealt with customers
• Handled cash register and cash flow
EDUCATION
September 2001 - May 2005 American University of Sharjah, AUS Sharjah, UAE
Bachelor of Science in Visual Communication
• Intensive study and practice of the conceptualization, exploration, process, development and execution of various design aspects
• Development of design problem solving skills
• Study of history of design and art
December 2006 Certificate of Executive Education, CEE (Knowledge Village) Dubai, UAE
Certificate in Interior Design
• Practical: Key focus of the course was to build analytical drawing skills as well as software skills
• Theory: Brief history of Interior Design (influential movements, dated furniture, building materials etc.)
COMPUTERS SKILLS
• Illustrator, Photoshop & Indesign - Expert
• Mac OS system - Expert
• Microsoft Office Applications (Word/Excel/PowerPoint) - Expert
COMPETITIONS
Entered the WOLDA Õ08 (the worldwide logo design annual)
MEMBERSHIPS
Member of the American Institute of Graphic Artists, AIGA
• Membership provided me with the ability of continual improvement and updating of my knowledge in design, from the vast information resources.
CONFERENCES/WORKSHOPS
December 2006 Kitabat Ð Arabic Calligraphy & Typography Conference, Dubai, UAE
• Conference gave importance in the use of calligraphy/typography in design
• Multiple presentations by leading international designers
• Attended ÒThe Design GameÓ workshop. Workshop leader: Petr Van Blokland.
• Main focus was to enhance designer and client dialogue as well as improve brainstorming techniques
www.kitabat.org
February 2006 Tasmeem Ð Annual Design Conference, Doha, Qatar
Title: ÒWithout you IÕm nothingÓ Design in need of community, community in need of design
• Conference gave a wide coverage of design used to benefit the community whether used in urban planning, architecture and/or industrial, fashion or print design
• Multiple presentations by leading international designers, architects, urban planners
• Attended a Q & A breakout session with Stephan Sagmeister. An insight on his design techniques, inspirations and processes
www.tasmeem.qatar.vcu.edu/tasmeem/