Lotus Collaboration Services - As the content strategist for a team of designers, information architects, and engineers, I wrote the marketing content, structured help content, and helped establish the look-and-feel for a new brand created by Lotus Software. The company was trying to combine two off-the-shelf products and migrate them to an ASP model.
The Curious Mind - Working closely with a copywriter, I researched the brand, context, and audience to develop an appropriate look-and-feel for a direct mail campaign to promote the new publication of a neuroscience publishing house. I created an open, clean brand evocative of both science and academia.
Jebco Productions Identity - By working closely with my client, an emerging Los Angeles-based production company, to understand their industry and audience, I created an aspirational logotype that they'll "grow into" as they hone their target business over years to come.
Global Risk Exchange (GRX) - Collaborating with designers and an information architect, I researched the commercial insurance sector and target audience of the Global Risk Exchange. GRX needed a web site that would speak to its three different audiences-- risk managers, risk advisors, and underwriters-- and I worked to create a cohesive brand through content and graphic design that would speak to their audience in the correct style and tone.
Carnegie Mellon Family Weekend - The Family Weekend steering committee needed a way to attract parents to Carnegie Mellon's campus for this annual event, in which seminar attendance was historically low. I worked with the committee to create a warm, welcoming brand, evocative of autumn on a northeastern campus. I created all photography, selected the paper, designed all print collateral and advertising in the series, and copyedited all content to ensure it was simple and accessible.
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