Matthew Bobryk

This was a co-sponsorship campaign between Ford and the Wanderlust yoga festival franchise. It was a deep study into authentic experiences (Food, art, sustainability, environmentally-friendly materials and design) that left many festival goers with a more positive view of the Ford Motor Company. There was a ride and drive component there on top of a myriad of sustainability inspired interactions like and Oxygen Bar, raw materials sensory tables and custom tote bag presses along with content creation from Yoga-inspired thought leaders.

• Creative Direction
• Hand Rendering
• Back End Development
• Advertising