I have built my career purposely setting myself apart from others by distinguishing myself as a passionate and imaginative creative designer. It is not simply the ability to design a display or manage a project that distinguishes one designer from another; it is the ability to viscerally connect with a brand and represent them in a way that touches all the senses of the audience while acting as an emotional catalyst.
I am an extremely passionate and creative designer. I embrace each challenge with a high degree of enthusiasm to create brand awareness and achieve client objectives through experiential and sophisticated concepts.
My strengths and expertise includes:
-Exhibit design, museum, point of purchase display, corporate events and interiors.
-Director and lead designer on diverse, cross-functional teams in fulfillment of projects.
-Effective planning, organizational, and communication skills.
-Experienced leader in business and social situations, skilled in forming effective and
productive working relationships.
-Strong background in mentoring and leadership, problem-solving, and decision-making.
-Account management and participation in client sales and strategy meetings.
-Clear understanding of the design, marketing and production of diverse client requirements
-Proven ability to work creatively within a budget.
-Management of installation and set-up crews
-Consistently averaged $1.25 to $1.75 million of new design concepts and enhancements to
existing clients per year.
HIGHLIGHTS OF EXPERTISE
The Collier Museum Created story-line, design and layout for vintage car collection and path through museum. Responsible for historical research, lighting and graphics.
Rolex Exhibits for Monterey Historic Automobile Races Converted motor speedway 60 ‘ x 100 ‘ tent venue into museum.Created an atmosphere featuring exquisite automobiles and artifacts. Exhibit featured classic cars, drivers, and museum-quality cabinets and cases, dramatic lighting and visuals. Helped secured 5-year exhibit program for Laguna Seca Ca. and Limerock, Connecticut raceway. Responsible for delivery and installation of materials, classic cars, and exhibit
Donate Life Ohio Mobile Exhibit Developed organizational messages, community awareness, interactive displays,and graphic presentations.
Xyzal (UCB Pharmaceuticals) Assessed client’s exhibit and branding needs for corporate booth. Designed 20’ x 50’ booth with interactive areas and product learning centers. Presented design concepts with account executive to client .
Princeton University Book Store Design of $1 million renovation of 75,000 square foot renovation, 3-floor department store with book store, food court and variety of fashion departments
Creatacor, Design Director October 2011- Presently held position. Responsibilities include, management of design and graphics department.
Exhibit Concepts, Senior Designer June 2005 - December 2010 Responsibilities included, design, specification drawings for estimating, Client presentation with Account Executive. Market strategies and proposals. Mentoring of junior designers.
Showtime Enterprises Director of Engineering and Special Projects Director September 1995 - March 2005 Responsibilities included, design, estimating, and engineering drawings. Engineering Department scheduling. Marketing strategies and proposals. Presentation with Account Executive. On site supervision and dismantle.
Display Arts (Avalon Exhibits/ Art Guild), Senior Designer May 1990 – March 1995 Responsibilities included, design, estimating, and engineering drawings. Presentation with Account Executive.
Branca Design Associates Inc. 1987 - 1990 Design agency specializing in Trade Show Exhibits, Store Fixtures and InteriorDesign, Casino and Corporate Interiors.
DMS STORE FIXTURES 1985-1987 King of Prussia, Pennsylvania Assistant Design Director Engineer and Store Planning
PHILADELPHIA COLLEGE OF ART, Philadelphia, Pennsylvania (Now known as University of the Arts) Bachelor of Science, Industrial Design (BSID)
Mac and PC, VectorWorks, RenderWorks, FormZ, PhotoShop