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Optimum Nutrition Magazine Ads
Muscle mags are full of muscles (go figure). But pick one up some time...its kinda out of control. Worked with Optimum Nutrition to show a different kind of muscle. Inner Strength, Focus, the drive to work hard everyday. Worked with a team to develop the ads from top to bottom - Concepts, Design, Photo Shoot, Copy, Final Production. They stood out like an overly muscled sore thumb, and made the point that Optimum is about more that just muscle aesthetics.
