Resumé

Shawn McManus
32 Archwood Ave., Glen Burnie MD 21061 cell: 617.717.8211 / email: mcmanus101@hotmail.com


profile :

Industrial Design professional with extensive experience in footwear and product design focused on creating performance and lifestyle products that enhance the brand.

qualifications :

• Thorough background of user-centered research, anatomy, and human performance needs
• Effective team management and creative design leadership
• Strong organizational skills and ability to handle and prioritize multiple tasks efficiently
• Excellent presentation skills both visually and verbally
• Solid team player with ability to work effectively as an individual and within a group
• Creative problem solver adept at translating marketing intent into new product opportunities
• Extensive knowledge of materials and manufacturing techniques including costing and construction alternatives
• Ability to recognize, anticipate, and respond to global trends
• Exceptional sketching and digital rendering skills

employment experience :

Under Armour Baltimore, MD (January 2008 – Present)
Senior Footwear Designer
• Design of performance footwear for multiple categories including but not limited to running, training, cleated, slides, and kids.
• Delivered award winning product that has been worn by elite level athletes.
• Design Lead for Kids category and primary designer for Tennis footwear.
• Conducted focus groups, worked closely with multiple footwear team members- marketing, sales, innovation, development, managed intern designers, managed kids design during transition.

Reebok International Canton, MA (May 2005 - June 2007)
Footwear Designer
• Responsible for design of performance basketball footwear for on and off the court and running footwear.
• Worked directly with marketing and development to design and develop concepts that advance product performance and
overall aesthetics of the brand.
• Created both directional products that lead a category as well as volume product that are essential to business needs.
• Combined influences from sport, fashion and lifestyle to bring innovative products to market.
• Delivered unique and appropriate design solutions to meet the briefed requirements.
• Organized and participated in domestic and international travel for market research and product development.
• Created and drove category initiatives based on consumer, marketing, and product research.

Advanced Design Concepts (ADC) Reading, MA (July 2004 - May 2005)
Footwear Designer
• Rapidly generated multiple design concepts for a wide variety of footwear categories.
• Developed footwear for the following categories: running, basketball, soccer, hiking, sport sandals, cross training, tennis,
aqua-sport, multi-terrain military boots/outsoles, walking and casual shoes.
• The design process included market research, trend analysis, concept sketching, computer generated renderings,
technical layouts, documentation and presentation.
• Clients included: Wolverine, Vibram, Chaco, Head Tennis, Uhlsport, Quabaug, ATP, Sprandi, Dansko, Michelin, Li-Ning,
New Balance, and Descente.

Barry David Berger & Associates NY, NY (January 2000 - February 2003)
Senior Industrial Designer
• In charge of design and branding for mass market consumer products, office accessories, and retail display systems.
• Managed projects and teams under tight deadline and budget. Guided projects from initial sketch through production.
• Organized and lead brainstorming and ideation sessions for new product concepts.
• Provide mentoring, training and skill development for other team members.
• Coordinated product development and manufacturing with domestic and international vendors.
• Projects included: packaging concepts for Clairol and Johnson & Johnson, binding systems for Carl Manufacturing, and
display concepts for Rowenta.

Human Factors Industrial Design, Inc. NY, NY (October 1995 - April 1998)
Industrial Designer
• Developed creative solutions in medical and consumer products.
• Rapidly generated multiple design concepts and with creative use of colors, materials and new product technologies.
• Gained extensive experience with user research, concept ideation and prototype creation and refinement.
• Highlighted projects included: Needle-Free Injector for Mediject Corp., kitchen products for OXO Housewares, Jeep TV
Boombox for Kash N' Gold, and the Bone Growth Stimulator product line for Orthofix, Inc.


freelance / contractual employment :

TRINITY LLC Metuchen, NJ (July 2003 - August 2004)
Design Consultant
• Developed in-store and retail merchandising solutions for Lowe's, Porter Cable, Walmart and Lexar Media.
• Translated concept solutions into manufacturable and cost effective detailed designs.

G2 Worldwide NY, NY (January 2003 - March 2003)
Freelance Designer
• Designed and developed innovative products consistent with the unique and innovative direction of the brands.
• Involved in the production of cigar humidors for Dunhill and in-store merchandising displays for Danzka Vodka.

The Royal Promotion Group NY, NY (August - December 1999)
Freelance Designer
• Created design concepts and presentations for the cosmetic, fragrance and fashion industries.
• Developed creative solutions for displays, fixtures and retail environments.
• Responsibilities included: hand and computer generated sketch presentations, logo/branding concepts, and consumer
research. Clients included: Nautica, Hard Candy, and Tony & Tina Cosmetics.

Ancona 2, Inc. NY, NY (March - July 1999)
Freelance Designer
• Designed houseware products for clients that included Cuisinart, Ekco and Via.
• Conducted user research, product testing, brainstorming, presentation and technical drawing.

ION Design Edgewater, NJ (December - February 1999)
Freelance Designer
• Responsible for the research, design and development of the next generation of Air-Brace ankle supports.

education :

Syracuse University - Department of Design, College of Visual and Performing Arts, Syracuse, NY.
Bachelor of Industrial Design (B.I.D.) 1995

key accomplishments :

* Chosen to design tennis shoe for 2012 Olympics.
• Responsible for the design and development of the RBK Infinity Basketball shoe - the signature inline performance
basketball sneaker for Reebok in 2007/2008. Bold statement of large Vector branding for on-court performance.
• Key contributor to the design and development of the RBK Question III. Marquee performance/lifestyle shoe for
Reebok in 2007/2008. Targeted as a 150,000 + unit performer by Footlocker.
• Evolutionary redesign of The Ranger Melting Pot - lead to a 300% increase in sales.

design awards :

Craft-Trends Award of Excellence Winner 2003 - The Ranger Melting Pot
Consumer Electronics Show (CES) Innovations Award 1998 - Jeep - Titanium Silver TV Boombox
Reebok Design-O-Vation Contest - Finalist

computer skills :

Mac and Windows software experience: Alias Sketchbook Pro, Adobe Illustrator, Adobe Photoshop, Adobe PageMaker, AutoCAD,
Ashlar Vellum 3D (Argon, Cobalt, Xenon, Graphite suite), Form-Z, Aldus Freehand, Quark XPress, and Microsoft Office.

personal :

• Available for domestic and international travel. Dual nationality, including US and European Union passports.
• Outdoor enthusiast, active in hiking, kayaking, skiing, mountain biking, roller blading and surfing.
• Active in a variety of team sports including; basketball, soccer, golf, tennis, softball and football.


Portfolio and references available upon request

Projects by Shawn McManus

Footwear : ADC
16 Files

Product Design
17 Files

Branding & Packaging
17 Files

Footwear : Reebok
17 Files

Reebok Question III
2 Files

Reebok Zig Tech
3 Files

Reebok Infinity
4 Files