Madeline Darrell

Chanel No 5 Print Ad - Copy: She has sailed the seven seas. Is a polished equestrian. Her holidays have been spent on safari. Her summers, on the pebbled beaches of Monaco. A patron of the arts. She has had many suitors, some of them have even been princes. She knows how to fly a plane and owns two Great Danes. Tag line: An accomplished woman.

Chanel No 5 Bathroom Samples - Exclusive Airport Lounges Perfume samples are to be placed in airport lounges in terminals. An alcove of the lounge will be redesigned with Chanel logos and mirrors so guests will feel welcomed and try the perfume. Ideally the lounges will be in international airports near the duty free shops.

Chanel No 5 Airport Billboard - Outdoor Billboard: People will view this large billboard upon entering the airport. This might intrigue people to do some last minute perfume shopping in airport terminals.

Sponsorship of Equestrian Grand Prix Jump: The Equestrian Grand Prix attracts the target markets the Chanel No 5 perfume is trying to appeal. The jump would be composed of 4 large perfume bottles, as well as multiple logos that would be placed on the jump.

Twitter Page - Twitter Page: The twitter page would be specific to the perfume. It would provide “lifestyle” type tweets such as: how to make the perfect Mojito, or a link to an article about pearl necklaces.

Web Banner - Web Banner Advertisement: Placed into websites like nytimes.com. The web banner increases in opacity as time elapses.