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Megan Heaton Regalado
Innovative, cutting-edge Marketing Director with extensive experience in numerous marketing and advertising media, including both traditional and digital advertising ecosystems. Collaborative communicator continually focused on building relationships, promoting synergy, and enhancing profitability. Extensive experience in graphic and web design, and event management.
Premier Fitness Camp
Megan Regalado Marketing Director Mh0313@hotmail.com • linkedin.com/in/meganheaton/ • coroflot.com/meganheaton 720-941-7192 • Longmont, CO 80501 Innovative, cutting-edge Marketing Director with extensive experience in numerous marketing and advertising media, including both traditional and digital advertising ecosystems. Collaborative communicator continually focused on building relationships, promoting synergy, and enhancing profitability. Extensive experience in graphic and web design, and event management. Areas of Expertise include: • Strategic Planning & Forecasting • Budget Management • Illustrator, Photoshop • Marketing Strategies • Client Relations • WordPress, HTML/CSS • Sales Planning & Branding • Adobe Creative Suite • Web Development Professional Experience TRIPOINT STUDIOS • Longmont, CO • 1/2016 to present MARKETING DIRECTOR Interact closely with clients to gain understanding of their goals and challenges, provide appropriate solutions to their visual communication issues, refining message to clients. Provide web design, social media marketing lead generation, and overall branding services, managing 18 social media clients daily. Key Accomplishments: • Doubled return on investment with multiple clients, including multi-million dollar leading coaches. • Enhance sales through design and implementation of user-friendly web sites and advertisements. HIGH COUNTRY HARLEY DAVIDSON • Frederick, CO • 1/2015 to 1/2016 MARKETING & EVENT MANAGER Developed, implemented, and maintained marketing strategies aligned with organizational objectives. Managed all promotional activities, advertising, and marketing staff; established and monitored overall budget for marketing, events, and employees from all departments. Supervised staff in sales and design departments. Key Accomplishments: • Increased revenue by 40%, totaling over $5 million in one year. • Managed $300,000 annual budget, with rate or return and tracking at 3% of revenue. • Planned and executed all in-house events and trade shows, as well as off-site promotional events, creating event calendar six weeks in advance. PREMIER FITNESS CAMP • Carlsbad, CA • 3/2013 to 1/2015 MARKETING DIRECTOR Created, developed, and implemented all marketing strategies and public relations activities, including internal and external communications. Directed lead generation tracking software and affiliate tracking. Key Accomplishments: • Promoted to Marketing Director in recognition of additional responsibilities. • Directed the development of all promotional materials, including website. BIG PAYOUT • Lindon, UT • 2/2012 to 1/2014 GRAPHIC AND WEB DESIGNER Produced graphic and web design for marketing firm, designing print materials, web pages, e-mailers, and numerous other project elements. Key Accomplishments: • Provided overall branding logo creation, website, marketing material, and social media outlets for over 50 clients with complete satisfaction. • Retained 100% of clients, including six Gold clients. IHYPER INTERACTIVE • Salt Lake City, UT • 3/2011 to 10/2011 LEAD GRAPHIC DESIGNER Developed marketing materials and directed brand management for Inc. 500 company, designed landing pages and banners for large scale conventions. Key Accomplishment: • Created brand packaging and new websites for five brands, serving $40 million annual revenue firm. CARLSON DISTRIBUTING • Salt Lake City, UT • 10/2008 to 3/2011 DESIGN DEPARTMENT HEAD Created specialized advertising materials for display and window signs, restaurant menus, and other products for major beverage companies such as Miller and Coors. Implemented layout, type, color, and print calibration. Key Accomplishment: • Successfully retained clients through strong service while supervising over 20 sales associates. LOCAL PAGES, INC. • Salt Lake City, UT • 12/2007 to 10/2008 GRAPHIC DESIGNER Fashioned advertisements for telephone directories, producing high quality, pristine layouts working in fast-paced environment and under tight deadlines, creating ads for 50 customers per week. Key Accomplishments: • Promoted twice in recognition of strong contributions. Education & Training Master of Business Administration, concentration in Marketing UNIVERSITY OF PHOENIX | Denver, Colorado | 2015 Bachelor of Science in Graphic Design ITT TECHNICAL INSTITUTE | Murray, Utah | 2011 Community Involvement American Institute of Graphic Arts, Vice President Designed promotional materials for MS fundraiser
Completed a Bachelors of Science in Graphic Design March, 2011.