SIMCOM Print Ad - This print ad series was part of an initial branding concept for SIMCOM Training Centers, a leader in simulator training for pilots. The ad ran in several aviation-themed publications, and resulted in a marked increase in customer response rate following the campaign. I provided the original art direction and design of the entire branding campaign, which included a print ad series, web ad series, website, and tradeshow design.
3M HIS Direct Mailer
Seminole County Tourism Event Sign - This sign is one of a set that marked the site for an event promoting sports tourism in Seminole County. I provided the art direction, graphic design, and print production of the entire sign package.
Citi Hablamos Success Campaign - This branding campaign was developed to target Spanish-speaking candidates for customer service positions with Citi. I provided the art direction and graphic design for the campaign, which included print ads, web banner ads, and direct mail, and I worked with a web developer to create a web site based on the original look. After the campaign was launched, Citi received a 1000% increase in the number of qualified applicants for the positions, making the project a huge success.
ESPN 2011 Capital One Bowl Event - This branding package was used to highlight ESPN's "That's How We Bowl" VIP event at the 2011 Capital One Bowl in Orlando, Florida. I provided the art direction, graphic design, and print coordination for this quick turnaround package, which included signage, tabletop displays and a letterhead.
Transitions Optical Poster - This poster is one of three movie-themed poster designs, used to honor the Lab of the Year finalists for Transitions Optical during their annual Transitions Academy conference in Orlando, Florida. I provided the art direction, graphic design, and photo manipulation for the piece.
Transitions Optical Poster - This poster is one of three movie-themed poster designs, used to honor the Lab of the Year finalists for Transitions Optical during their annual Transitions Academy conference in Orlando, Florida. The design was translated into both Spanish and Portuguese for finalists from Europe and Latin America. I provided the art direction, graphic design, and photo manipulation for the piece.
Transitions Optical Poster - This poster is one of three movie-themed poster designs, used to honor the Lab of the Year finalists for Transitions Optical during their annual Transitions Academy conference in Orlando, Florida. The design was translated into both Spanish and Portuguese for finalists from Europe and Latin America. I provided the art direction, graphic design, and photo manipulation for the piece.
Wackenhut Brochure - This brochure was used to promote the security services offered by Wackenhut Corp. By designing one unique brochure shell with customizable inserts, instead of seven individual brochures, we were able to save over 30% on year-over-year printing costs for the client. I provided the art direction, graphic design, photography direction and print coordination for the piece.
Safelite Banners - This retractable banner was one of a set that honored the finalists in the Best of Belron competition for the annual Safelite AutoGlass conference in Orlando, Florida. I provided the design for the banners, as well as the art direction for the event, which included a branding campaign, signage, and motion graphics.
Symantec Evidence Cards - This evidence card is one of a set of five cards that functioned as a prop in awards show for Symantec. I provided the art direction and graphic design for the print set, and coordinated with an animator to develop a set of motion graphics based on the initial look.
Mickey's Grove Label - This orange crate label was used to brand a giveaway package for family members during a family reunion at the Walt Disney® World Resort in Orlando, Florida. It reinforced the Disney location of the event and provided a memorable takeaway at the same time. I provided the graphic design for the piece.
Seminole County Animal Services Flyer - This flyer was created to spread awareness of the needs of a community animal shelter, specifically targeting local hotels. I provided the art direction, graphic design, and print coordination for the piece.
Seminole County Financial Literacy Flyer - This flyer was created to promote a new financial class available to Seminole County residents. I provided the art direction and the design of the piece.
National Council Monolith - This monolith was part of a signage package that included murals, banners, posters, exhibit kiosks and more. It branded the annual conference and expo show for the National Council for Community Behavioral Healthcare. I provided the art direction, graphic design, and print coordination for the entire signage package.
Seminole Government TV Ad - This ad was part of a campaign promoting the unique lineup of original shows available on SGTV. It was intended to increase the viewership of the publicly-owned channel. I provided the art direction, graphic design, and copywriting for the piece.
Cocktail Party Flyer - This flyer was part of a series of monthly flyers promoting the unique resident events held regularly at The Quarter at Ybor condominium community. It targets the post-college aged residents. I provided the art direction and the graphic design of the flyer.
Davis Frame Ad - This ad promotes a home framing company that wanted to highlight the fact that it is an environmentally friendly company that prides itself on superior craftsmanship and a commitment to nature. I provided the art direction and the design of the ad.
Poker Night Flyer - This flyer was part of a series of monthly flyers promoting the unique resident events held regularly at The Quarter at Ybor condominium community. It targets the post-college aged residents. I provided the art direction and the graphic design of the flyer.
Pilates Class Flyer - This flyer was part of a series of monthly flyers promoting the unique resident events held regularly at The Quarter at Ybor condominium community. It targets the post-college aged residents. I provided the art direction and the graphic design of the flyer.
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