Front Cover
Introduction spread, page 1
Introduction spread, page 2
Back cover
Back cover wrap for mailed versions
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2012 SmartPak Equine Calendar
Project Date: October 2012.
Specs: 12x12” flat, 100# and 80# Gloss Cover.
Software: Adobe InDesign.
Project Role: Creative Lead.
I worked with the marketing department to develop a 12 month calendar that featured our sponsored riders and exclusive deals. I was in charge of the entire creative direction and made decisions on size, paper, and design. I worked with a local printer to come up with mailing options as well. It had a print run of 70,000, and customers were enthused with the stunning photos and coupons.
